Google Adwords 2015 Updates in Search Networks

Google AdWords - Search Network Ads

Types of Ads in Search Network Only

 

1.     Text Ads

2.     Dynamic keywords Insertion Ads (DKI Ads) (it's new) in 2015 update

3.     Dynamic search ads (DSA Ads)

4.     Call only Ads

5.     PLA Ads (Product Listing Ads) and (Product Shopping Ads)

6.     App Install Ads

7.     Count Down ad (it's new) in 2015 update

8.     Mobile Ads

9.     Mobile app installs Ads

10. Mobile app engagement

Let's we start with 2 number ad --- Dynamic Keywords Insertion Ads it's called (DKI) ads it's new in search network..

1.     In the DKI Ads Google customize your Ad Text on which we have implemented DKI formula.

1.     This DKI formula we implement only Text Ads.

2.     You can use DKI formula in Heading, Disc1 and Disc2.

 Note: - IN DKI ads you will see quality score will be better than normal Text ads.

 How to create DKI Ads: -

create a new campaign with search network and create Ad Group and select Text Ad.

DKI formula is look like - {KeyWords:Himachal Tour}

Heading----------------------------- {KeyWord:Himachal Tour}

Disc 1-------------------------------- Best travel packages

Disc 2-------------------------------- Free quotes : save 20%

Display url------------------------- www.abc.com

Final url ---------------------------- www.abc.com

 

Keyword Insertion in campaign	If User Search
“manali tour”	Best manali honeymoon packages
“manali holiday”	Cheap manali holiday trip
“manali honeymoon packages”	Cheap kulu manali honeymoon packages from delhi
“kulu manali honeymoon packages”

 Than

Google Search Results are : -

User search result’s respectively

Heading: - Manali Honeymoon Packages

Disc1: - Best travel packages

Disc2: - Free quotes : save 20%

--------------------------------

Heading: - Manali Holiday

Disc1: - Best travel packages

Disc2: - Free quotes : save 20%

------------------------------

Heading: - Kulu Manali Honeymoon Packages

Disc1: - Best travel packages

Disc2: - Free quotes : save 20%

DKI Ads for E-commerce

Heading------------------- {KeyWord:Men Shoes} at Flipkart

Disc1----------------------- {KeyWord:Men Shoes} pricing starts @ 599

Disc2----------------------- Free shipping: cash on delivery

Display Url--------------- www.abc.com

Final Url------------------ www.abc.com

Keyword Insertion	User Search
“sports shoes”	Buy reebok sports shoes online
“casual shoes”	Buy nike casual shoes at best price

 

Google Search Results: -

User search result’s respectively

 

Heading: - Sports Shoes at Flipkart

Disc1: - Sports shoes pricing starts @599

Disc2: - Free shipping : cash on delivery

--------------------------------

If they exceed word limit than result will :-

According Google AdWords Ads word limit.

 (Heading:- limit 25 character with space

Disc1:- limit 35 character with space

Disc:-2 limit 35 character with space)

---------------------------------------------------

Heading: - Men Shoes at Flipkart 

Disc1: - Men Shoes pricing starts @599

Disc2: - Free shipping : cash on delivery

 In the DKI formula mention keywords change in to user search keyword..........

4.Call only Ads

1.     Call only ads will work only on mobile devices with full browser.

2.     If any user click on your advertisement on mobile device so he/she will get only

    “Call  Option” only.

1.     In this ads user will not redirect to landing page.

2.     In call only ads display URL and verification URL both are mandatory.

3.     Verification URL = your product page and (URL with http)

4.     If your business phone number on your website is it’s in image format than Google will

    Disapprove your ads.

1.     To track call only conversion we have to Enable/Create a phone call conversion.

2.     Always create a separate campaign or AdGroups for call only ads.

3.     We have to link conversion group with call only ads.

4.     To check call reporting click to

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