Poultry Pharmaceuticals Market: Overview
Poultry is commercial industry of fowl such as chicken, turkey, duck and goose for production of eggs, meat and feathers. In overall poultry industry, chicken contributed more than 85% while remaining contribution is made by other birds. From long time feeds and other resources required for poultry were derived from agricultural lands therefore this industry has grown parallel to agriculture industry. Increasing demand in meat and eggs consumption, rising income of population and decrease in price of poultry components has driven the poultry industry globally.
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Poultry industry is widely distributed across all continents and countries, according to report in 2007 by World Poultry Science Association, Asia contributed highest in global poultry meat production followed by North America, Europe and Africa. But because of wide awareness about poultry health, spending on poultry medicines in North America, European and Latin American countries is higher compared to other Asian and Developing countries in Africa.
Poultry Pharmaceuticals Market: Trends and Drivers
Poultry business is always under considerable mortality risk because of malnutrition or disease outbreaks from bacteria, viruses, fungi and parasites. Infections such as Bird flu, Avian influenza and vitamin deficiency are the major cause of poultry mortality. According to report, in some cases there is one percent mortality daily for poultry industry apart from major disease outbreaks. This has given rise to shaping poultry pharmaceutical market in all over the world.
High rise in demand of poultry meat and eggs, high investments in research and development work in this market, expansion of market in developing nations, increasing awareness about poultry disease management and transformation from disease cure and prevention through biological ways developed poultry pharmaceutical market globally. On the other hand, marginal increases in poultry population, high medicinal costs are still major barriers for the market growth.
Poultry Pharmaceuticals Market: Regional Dynamics
The poultry medicinal market consists of antibiotics, vitamin and minerals supplements and vaccines. The majority of the poultry medicine market is contributed by pharmaceutical which is followed by vaccines and supplements. Pharmaceuticals include antibiotics, and synthetic chemicals which are either given with water or feed which helps birds get rid of infections outbreaks and parasites. In all countries poultry pharmaceutical licensing is controlled by dedicated department for animal health, where it gives marketing and selling rights to companies in respective countries. In USA, Animal health under US Department of Agriculture controls the marketing and distribution of poultry pharmaceutical products while in Europe, European commission for animal health and welfare looks after this.
Geographically, global poultry pharmaceutical market is divided into North America, Europe, Asia Pacific and Rest of the World. In all the above four segments, market contribution by North America is the highest followed by European nations, Asia Pacific and Rest of the World respectively. The major customers for poultry pharmaceuticals include egg and meat producers, government institutions and individuals for household birds out of which egg and meat producers are major customers.
Poultry Pharmaceuticals Market: Key Players
There are many local and regional companies in poultry pharmaceutical market but looking at global prospect Zoetis, Merck, Merial, Bayer Animal Health, Novartis Animal Health, Virbak Animal Health, Ceva Sante Animale and Vetoquinol are the leading players in this segment. In poultry pharmaceutical market top 10 to 15 major players contributed more than 80% of the total market share which shows the high dominance and consolidated nature of the market.
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