Giving back to local businesses - why is it beneficial?by Natasha Christou Digital Marketing Consultant
Sometimes it’s hard to avoid spending money with corporate companies, as they often offer attractive deals and then there’s the fact that many big chains are conveniently on your doorstep. But, when you’re presented with the choice, why should you choose to shop locally? The Seaton Lane Inn, a Hotel in Seaham, tell us why giving your cash to smaller businesses is the way forward.
It benefits the local economy
You might not think that your personal spending can benefit the wider community, but this is where you’re wrong. In fact, research has shown that spending just £10 with a local independent shop can equate to an additional £50 into the economy. This is because local business owners put the money back into the community through spending themselves at local services.
It’s important to support small businesses in your area, as they can bring many jobs to your city or town. The more that they can grow, the more jobs that they can offer too. Statistics showed that if 50% of the small businesses that are currently trading were able to take on one more person in the next 12 months, there would be more than two million new jobs created! As you will know, the more people that are employed in your area results in more money being pushed into the local economy and then invested in you!
Local businesses are more personal
If you care about receiving tailored customer service, you might find that shopping locally is best.
It’s true that for many corporate chains, they’re all decorated the same and advertise with the same promotional materials. Compare this with a local business and you’ll probably discover that the décor fits with the local aesthetic of the area and any marketing materials are tailored to the custom that they get in their own branch.
When it comes to pubs, it’s fair to say that often, the pub owners are local people themselves. This means that they can often bring a more personalised touch to the customer service they offer and connect more with their visitors.
These localised touches help better meet the needs of customers too. If there is an event being held in the area, for example, it’s likely that the business will become part of it — perhaps by offering complementary products or creating an offer that fits in with the occasion.
It’s better for the environment
When you shop at a local pub, bakers, market or farm shop, it’s more than likely that the produce you’re consuming is locally sourced. Corporate companies often own a few farms or production plants around the country. As all products must be transported from here, this journey can cause a loss in nutrients too. They’re then also heavily packaged in plastics to ensure a safe transportation — different to locally sourced goods.
You can get better deals
Local and smaller businesses have the authority to negotiate prices with you. You might find that your grocer gives you a few extra buns here and there and your local farm shop gives you an exclusive deal just for being a loyal customer.
By building up a relationship with your local shop owners, they can let you know of any upcoming offers or recommend products and services for you based on what you usually buy. It’s unlikely that you’d get this sort of repertoire with a national chain company.
From helping to invest in your local economy to securing yourself the best deals, there are many advantages to shopping local. Take the leap and spend your cash in a smaller business from now on and reap the benefits!
Created on Jul 10th 2019 06:32. Viewed 936 times.