Give a New Energy to Your Email Marketing with ‘Drips’: Part Uno

And we are not talking about the glucose drips.

Email marketing is one of the most powerful marketing methods which performs well and gives maximum ROI.

What if we can increase this ROI?

Isn’t it exciting?

We think that our outreach emails or abandoned cart emails are bringing a lot of sales but these sales can be increased. Drip email marketing is the method which is expected to increase the sales by three times. Let us explore more about the drip email marketing without wasting any more time.

Why the name Drip?

The drip email marketing has got its name from the drip irrigation. The water drips into the soil slowly and gradually to nurture the plants grown. Email marketing is not an easy task. While you craft an amazing email, it is not sure that your audiences would even consider opening the email. This technique involves the automated emails, targeting the leads, retargeting, auto-generated response emails etc. Not only this increases the traffic on the site, the audiences come closer to the brands. This sure takes time and correct timing to send emails is everything.

Stages of Drip email marketing

Let us know what are the different stages of drip email marketing suggested by SEO Company Spain and how you can create content(email content) for them.

Stage 1: Know the problem, do not know you

When people realizes that they got a problem, firstly they try to give it some time because ‘time can heal everything’. If it does not, they look for easy solutions like home remedies or something that they can find easily around them. If you have figured out the problems of your audience, send the emails targeting the problem. You do not have to scare the audiences but tell them the truth about how fatal can the problem be, if not solved on time. This is your first contact with the audiences and you need to leave a good impression.

Stage 2: Search for the problem, still do not know you

How many times have you purchased the product based on the recommendation of an email? I have never done that but the email certainly helps to recognize the brand when found on the SERP. While email marketing is good, it is necessary to have a position on the SERP for a keyword too. The emails that you send after the leads make a contact or search for you, should be all about the education. Teach them how your products are going to help them. Make product a hero that would take away all of their woes. The audiences are searching for the problem and it is the right time to appear in front of them.

Stage 3: Know you but do not trust you

At this stage, your audience is at your website, browsing different products but they are unsure as what to buy. The next email should be all about the reviews that your product gets. Give a comparative analysis of your products with the competitor’s to help them decide fast. Keep the email authentic, though. Include the demo videos to tell how easy are your products to use.

Stage 4: Going to click the ‘buy now’ button but hesitate

The leads are sure that they want to buy the product but they are a little unsure too. They want to buy but a question daunts them ‘what if?’. The emails that you send at this stage should be confirming them that they have taken a good decision. Write them that you offer a hassle-free return and if the product is not what expected, they can always return it. Send the testimonial videos of your customers.

Stage 5: Bought the product but how to use?

Your emails are a success. The audiences have purchased from you but this is not the end. Email marketing is not being with the audiences till purchase. You have to send them tutorials or demo videos related to the purchased product. Help them understand the product better.

Stage 6: Want other products too

If you are not considering the lifetime value of a customer, you are making a mistake. To make the customers come back, you should recommend them the products that may help with the previous purchase. Write emails when you are launching a new product.

What can drip email marketing achieve?

According to SEO Company Spain, 79% of the leads do not convert. They are sent the retargeting emails once and if they do not respond, they are dropped from the list. The drip marketing, however, has a high success rate. Sending multiple emails make a reputation in the eyes of the audiences and they click on the email to read. The drip emails are clicked and opened 80% more than the email sent once. On an average, the click-through rates of these emails is three times more. Since the task is automated, the resources needed are less and the profit is more. The brands using this technique are generating 80% more revenue by spending 33% less money.

Stay tuned because the second post about drip email marketing is going to help you get the success. We will know the best practices that will benefit our conversions.