Gift Marketing - Adding Emotional Touch Points to the Equation

by Robert Johnson Blogs on Latest News

As a marketer trying to build your brand, you may spend thousands of dollars on advertising strategies. But why don’t you use gift marketing as a significant strategy to maximize exposure and improve your ROI? We suggest you spend 5% of your net income on intelligent strategic gifting because it is the ultimate advertisement. When recipients use your promotional products, talk about them, and share them, your brand gets multiple impressions. If it is an item that has practical use, one your clients and employees can use every day, then it will create a good feeling about your brand. The memories (good or bad) that come up when your customers think about your brand makes you win or lose their business. Even if a customer wants to save money on the purchase, they end up buying a product that emits the most emotion, regardless of price. Create an emotional connection by adding a special touch to your products, for doing so can turn casual customers into brand lovers. This is why we see a lot of Super Bowl motivational commercials creating a buzz on TV screens on game day. Famous commercials include Microsoft’s Empowering ad, Budweiser's Born the Hard Way ad, and Audi’s Daughter ad that drove a lot of emotion to a plurality of audiences. Similarly, you can accomplish the same thing by using less money—through gift marketing, i.e. sending personalized gifts to your clients and employees.

When Is the Ideal Time to Offer Promotional Items to Your Clients?

Timing is everything. Why do so many business leaders set the most predictable times on the calendar? Do not undercut your generosity by sending normal business gifts to your clients when they are expecting it. Most companies give gifts only on anniversaries, birthdays, and Christmas. By doing this, they give gifts out of obligation and such leads to minimal results. When you’re not inspired to offer gifts, it always results in lackluster effort. Your competitors may also offer a gift on the same predictable times of the year which makes your promotional products compete against the attention of fifty other things. The key here is to surprise your recipients when they least expect it. Gifting your promotional items on a random Wednesday afternoon in March is better than giving employees and customers something on an anniversary, for example. Your gift may now become the highlight of their day. It will not be lost from their attention. Sending gifts on random days of the year can keep you ahead of the competition. The benefits of personalized corporate gifts are endless.

• If you want to get your client’s attention, give them something valuable, practical, and personalized—give a gift that lasts forever. Doing so will help to build better relationships with your clients.

• You can use personalized gifts that reflect your brand to engage with your existing customers. For example, it can be a gesture of appreciation, a way of saying thank you, to give a promotional item.

• Choose promotional products that can become a routine part of your customer’s lives. The corporate gift-giving technique results in the longevity of customer relationships.

• Corporate gifts can boost staff morale and company cohesion, resulting in consistent individual productivity outcomes within the group.

• Use personalized gifts to honor your clients and show them how much you appreciate the relationship you share.

Every gift you deliver should demonstrate a personalized message rather than a uniform message. The corporate gift should enhance the personal connection between the giver and the recipient. Choose a unique packaging strategy that adds value to your esteemed clients and valued employees rather than offering the same gifts to your entire client and employee lists. If you want to produce high-quality corporate gifts of a specific design, we can help to deliver unique promotional items that match your taste, preference, and budget.