Getting your small business in the big league: what you can do in 2021
by kapil Mehta # Guest BloggerEvery
forward-thinking business owner knows that growth is inevitable and should
strive to propel his small business into the big league and give the “big
brands” a run for their money.
Getting
your business into the big league, though enticing, is not a walk in the park.
It requires persistence, disciple, and zeal to become the best. By “becoming
the best,” we mean continuous improvement. Speaking of growth, you need to be
proactive and take pragmatic steps at improving your business. And this brings
us to the million-dollar question;
How do you improve your improvement?
Knowing
that your business needs improvement is one thing, and understanding what needs
to be done is another. Let’s share tips with you on how to improve your
business.
Top tips for improving your business
· Assess your situation
You
know, as they say, sharpen your knife before cutting? The best place to get
started on improving your business is to assess the situation and identify what
factors are taking you back.
You
can start by looking at your current business practices, assessing market
trends, and changing the business environment.
Some
tools you can use include a SWOT analysis (to identify your strength,
weaknesses, opportunities, and threats), Benchmarking (to measure your
performance against your competitors), market research, and Trans analysis.
· Set clear and realistic goals
As
the saying goes, if your goals can not be measured, they cannot be achieved. As
such, you must set SMART goals. SMART — Specific, Measurable, Achievable,
Relevant, and Timely.
While
making plans and listing your goals, you should prioritize your goals and
identify which ones can be achieved in the short and long term. That way, you
can better manage your time, finance, and resources.
· Develop strategies for achieving your goals
Having
made your list of goals of your goals and ensuring they are S.M.A.R.T, you can
now shift focus to developing strategies to help you achieve your goals.
Depending
on the nature of your business, your strategy could be bringing in
professionals to manage some aspects of your business. Remember, there is no
harm in asking for help from professionals.
· You need a plan to implement your strategies
Having
assessed the situation on the ground and setting realistic goals to identifying
strategies and developing a strategy for implementing your plan, now you need
to come up with a plan for implementing your strategy. You may want to read
that again.
To
successfully implementing every strategy, you have come up with; you must
realize that strategies are bits of actions and tasks packed together. Having
mentioned that, you should aim at unpacking the little tasks or activities that
make up your strategy. While you are at it, you have the following in mind.
A
time frame within which every task or action should be completed. Define the
individual activities and assign accountability for achieving each action.
Next, make a list of resources you need to complete each action — consider your
budget, staff, and other resources required to complete each task.
Last
but not least, you need to track your performance or how you have held through
the entire process — measure results. Measuring results will tell you when a
task has been completed.
There
you have it. Tips for improving your business! We can now go back to the ways
of taking your business to the next level.
Ways to take your small business to the next level
For
any business to survive, it must learn to adapt to prevailing market
conditions, including your competitors. Taking your business to the next level
involves maintaining focus and marching forward.
To
get started on your journey to take your small
businesses to the next level, you need to clarify your goals, measure and
track results. Focus on improving your customer services and keep an open mind
to changes. Think organizational agility.
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Created on Apr 27th 2021 02:09. Viewed 266 times.