Getting Deep into Social Media Marketing
Social media marketing has been an obsession with marketing professionals for a long time now. ‘Serial Marketers’, as they like calling themselves, see social media as a goldmine where gallons of moonshine can be made. There is so much to be done, so many people to be reached out to and so much hype to be created. General notion is, whatever the product or service be, if there is even an iota of merit in it, chances are it will end up finding buyers.
What are you planning to use social media for? As a potential tool to market? To create brand awareness? To increase visibility? To sell? To build and manage your online reputation?
Have you been in touch with any agency offering online marketing services or search engine marketing services? Have you been briefed about how the campaign would run and what all aspects would be covered? You need to have a blueprint in hand if you are to start and run a successful social media marketing campaign.
Begin with Twitter. 140 characters are all that you have. Post messages that link to your product’s website. Share your other profiles you’ve created on Facebook, LinkedIn etc. Work on building loyalty. Facebook is your Bazooka. Master the art of using it and in case you do end up generating business, most of it is going to come through Facebook. You have the freedom to do anything. Videos. Photos. Content. Testimonials. Discussions. Anything.
Most providers of online marketing services and search engine marketing services have LinkedIn right at the top of their agenda. A professional profile is created for your product and then the networking begins. LinkedIn offers ‘Widgets’, which facilitate promotions onto your official LinkedIn page. These could be your social networking profiles, your Tweets, Blog Posts etc. These further help generate leads. Yelp may not be that popular, but it enjoys immense popularity within the business community. It allows creation, editing and sharing of business profiles and their subsequent indexing through location just like Yellow Pages.
There was a time somewhere around early last year, where a research conducted on social media helped find out that Instagram had a higher user engagement than Facebook within business circles. Businesses play it simple on Instagram. Share pictures. Write brief messages. The 15 second videos that Instagram helps circulate are a super-duper hit among the marketing community.
Can anyone not speak of YouTube? The ‘daddy’ of all videos on Earth, the site is viewed all over the world. So whether you have a Presidential debate or the latest Superhero movie, you find everything on YouTube. You must have seen plenty of movies on it, now use it to market your product. If you are doubtful over the nature of the videos you would circulate, consult an agency. Enough said.
Marketing on social media is the latest bug that has bitten marketers. They realize its potential, are willing to gamble and their risks are paying off handsomely as well. So if you are really looking forward to making some money by marketing on social media, you better start planning seriously.
What are you planning to use social media for? As a potential tool to market? To create brand awareness? To increase visibility? To sell? To build and manage your online reputation?
Have you been in touch with any agency offering online marketing services or search engine marketing services? Have you been briefed about how the campaign would run and what all aspects would be covered? You need to have a blueprint in hand if you are to start and run a successful social media marketing campaign.
Begin with Twitter. 140 characters are all that you have. Post messages that link to your product’s website. Share your other profiles you’ve created on Facebook, LinkedIn etc. Work on building loyalty. Facebook is your Bazooka. Master the art of using it and in case you do end up generating business, most of it is going to come through Facebook. You have the freedom to do anything. Videos. Photos. Content. Testimonials. Discussions. Anything.
Most providers of online marketing services and search engine marketing services have LinkedIn right at the top of their agenda. A professional profile is created for your product and then the networking begins. LinkedIn offers ‘Widgets’, which facilitate promotions onto your official LinkedIn page. These could be your social networking profiles, your Tweets, Blog Posts etc. These further help generate leads. Yelp may not be that popular, but it enjoys immense popularity within the business community. It allows creation, editing and sharing of business profiles and their subsequent indexing through location just like Yellow Pages.
There was a time somewhere around early last year, where a research conducted on social media helped find out that Instagram had a higher user engagement than Facebook within business circles. Businesses play it simple on Instagram. Share pictures. Write brief messages. The 15 second videos that Instagram helps circulate are a super-duper hit among the marketing community.
Can anyone not speak of YouTube? The ‘daddy’ of all videos on Earth, the site is viewed all over the world. So whether you have a Presidential debate or the latest Superhero movie, you find everything on YouTube. You must have seen plenty of movies on it, now use it to market your product. If you are doubtful over the nature of the videos you would circulate, consult an agency. Enough said.
Marketing on social media is the latest bug that has bitten marketers. They realize its potential, are willing to gamble and their risks are paying off handsomely as well. So if you are really looking forward to making some money by marketing on social media, you better start planning seriously.
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