Get More Bookings Through Social Media Marketingby Emma L. Business consultant
The tourism industry is highly competitive and demanding. There are so many travel agencies, accommodation websites, products, places, and destinations that you really have to step up your game if you want a piece of the market. This is why building the right online presence is key to your success. And, social media marketing should be among your strongest assets.
If you want to get more bookings and improve your results, you need to know how to use social media marketing properly. To help you out, we’ve put together the ultimate guide you’ll find below. Just keep reading to learn how to get more bookings through social media.
Let’s take a closer look.
Create a Story
Storytelling is a brilliant marketing tool and among the favorite techniques that marketers all over the globe have been using.
And, it’s even easier to use it in the travel industry, since you have all the important elements:
a chance for an adventure
Build a story around a destination, telling your potential customers what their getaway could turn into. Include as many details, pit stops, anecdotes, and invite them to daydream with you.
If you help them imagine, you’ll have them more prepared to book the trip and hit the road.
Share Stunning Visuals
Social media such as Facebook and Instagram are perfect for sharing stunning visuals that play a huge role in helping you get more bookings.
It’s simple- people love to look at beautiful images and fancy videos.
And, with the power of social media, you can now share:
images of beaches, cities, mountains, lakes, and resorts
videos of all the destinations they can book
images of the accommodation you’re offering
The more you share, the better feedback you’ll have.
Not only will you have them interested in your offer, but they’ll be able to trust you more and be certain there will be no surprises if they do book a trip with you.
Showing that you’re professional and trustworthy is another important factor that most of your potential clients will pay attention to.
Social media gives you the chance to stay connected with your potential clients, and always be ready to:
answer their questions
send them useful links
respond to their messages or comments
thank them for a share, repost, or like
give them feedback
The more active you are on social media, the better your relationship with your customers will be. That will lead to them trusting you more and being ready to book more trips with you.
While visuals are important for grabbing the attention of potential customers, sharing valuable content is important for having them stick around.
Fluff content and empty words won’t do the trick for most of your customers. If you want them to think more of you, you need to provide and share truly valuable content through your social media channels.
travel tips, tricks, and hacks
blog posts you recommend
Check out some helpful research paper writing services in case you need help in creating this type of content.
Show them you're an expert in what you do and give them all the help they need. Once they see how professional and experienced you are, they'll consider booking a trip with you.
Promote Deals & Special Offers
Special offers and interesting deals are super-powerful when it comes to reaching more people and getting more bookings. If you have anything like that lined up for your customers, you need to promote it using the power of social media.
You could use a ton of social media tools, but here’ what we recommend strongly:
Facebook & Instagram sponsored ads
Share this trending content with your potential customers and let them know about all the great deals you’re offering.
Share User-Generated Content
User-generated content (UGC) is the brand content created by people other than the brand itself. In your case, it’s the images, videos, posts, and stories, created by your happy customers.
UGC is important because it provides social proof. Your customers can see how other people feel about you and this can help them decide whether to trust you or not.
Share UGC whenever you can:
repost their social media posts
invite them to share their experience
share their stories
Show them how others see you, and you’ll win more bookings in no time.
Use the Sense of Urgency
When you want people to decide quickly and leave out the hesitation part, you want them to feel like they might miss out on something good.
Creating a sense of urgency through your social media posts is another powerful tool you simply have to use.
To make people feel like they have to react ASAP or else they’ll lose a great deal, incorporate the following phrases, words, and elements into your social media posts:
only X spots left
almost completely booked
get your special discount now
Urge them to make instant decisions and react on an impulse. They’ll feel like winners and you’ll have more bookings before you even know it.
Social media marketing is an effective and valuable tool that you simply have to include in your business strategy.
Use the tips we’ve shared above to get more bookings through social media. Try out the strategies that suit your business model and reach your goals faster and easier.
Created on Jan 19th 2021 03:39. Viewed 447 times.