Internet Advertising
comprises of many representations. One such model which is widely used
today is Pay per Click or Cost per Click, which basically refers to the
internet advertising that regulates flow of traffic in to a website. The
basic concept of the PPC is advertisers promote their advertisement in a
website and when the ad is clicked; the website owner gets paid by the
advertiser.
How does it work?
PPC
usually is an assessment of keywords and paying for those keywords to
the internet publisher by the advertiser. To make it simple, this
methodology is used by online advertisers who pay a fixed or variable
price to a publisher if their ad is viewed. The price is structured in
the form of keyword bidding. The advertiser will bid on an ad keyword’s
position in the search engine’s links.
For example, you are an
advertiser and you own web design software. You bid on the key word Web
Design and post your advertisement in the sponsors’ link or website.
Every time a customer searches for the key word “Web Design”, finds your
ad and clicks it, you have to pay a ‘Pay- per - Click’ price to the
publisher even if no sale happens.
Pay per Click Marketing is a
dynamic and significant process. The idea and the concept behind this
are outstanding and cannot be easily accomplished. You need a proficient
marketing person for such job. The keyword analysis, the bid and price
should be considered. Most of the publishers charge a fixed price
irrespective of the end results. Fortunately, a well managed and well
planned PPC marketing can produce magnanimous benefits.
Benefits of PPC
1. Instant Visibility: Pay Per Click marketing, unlike SEO,
can optimize your website visibility in search results quickly and
easily, which will lead to higher ranking. This is possible only if you
do not have a SEO incorporated.
2. Cost Effective:
It is guaranteed to increase the profitability of your overall
business. You pay $ 5 per click; inreturn you receive $ 1000 from a
sales happened due to the ad which was paid by you. It has dual
benefits. It will not only increase the traffic flow of the website by
acting as a SEO but also increase the revenue of your company.
3. Maximum return on Investment:
Here, you need not spend tons of amounts for internet marketing
strategies. You pay only if your ad is clicked which definitely would
not run into loss because the sale conversion is more than the cost of
per click.
4. Wider Market: Through PPC, you can reach more customers than through other marketing strategies
5. Remarketing:
It is s a technique adopted by PPC marketing where you can send ads to
your old customers. Chances of retrieving them back is more and also as
they say, A loyal customer today is loyal forever.
6. Global Spotlight: You can post your ads in any geographic platform which will help you a make a position globally.
The writer of this article is Hariom Balhara. He is an PPC Expert in Gurgaon region with 8 years of extensive and rich experience of Marketing through Social Networking Platforms. He has been involved in this business since 2006. Earlier, he used to do it as a freelancer and of late he has set up a medium scale venture in partnership.
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