GCC Fresh Milk Market Increasing Demand, Growth Analysis and Outlook 2018-2023

The GCC fresh milk market has witnessed a healthy growth over the past several years. The growing health consciousness among consumers coupled with the various health benefits provided by the consumption of milk has been driving the market growth.

The latest report by IMARC Group, titled “GCC Fresh Milk Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, finds that the GCC fresh milk market reached a volume of 757.2 Million Liters in the year 2017. Fresh milk, also known as raw milk, is a rich source of essential nutrients, such as calcium, protein, vitamin A, vitamin D and phosphorus. It helps in keeping the body hydrated and supplies both micro and macronutrients to support optimal health. Moreover, fresh milk helps to strengthen bones, maintain muscle mass, improve the circulatory and skeletal systems, boost metabolism, lower the risk of cardiovascular diseases, increase immunity and support favorable body composition. Over the past years, the GCC countries have experienced substantial socio-economic changes which have led to an increase in their per capita income. The rising affluence of the consumers has encouraged the demand for premium and innovative products, including vitamin fortified, lactose-free, low-fat and sugar-free variants, in turn, providing an impetus to the fresh milk market growth.

In the GCC region, there is a significant demand for fresh milk owing to its health benefits and high nutritional value. Moreover, the growing health consciousness among the consumers has led to an increase in the demand for healthier, natural and organic products. In line with this, the players have developed innovative packaging formats which make the consumption and storage of fresh milk convenient for the consumers, thereby providing a positive thrust to the market growth. In addition, an expansion in the distribution channels has supported the availability of dairy products.

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