To stand out, you need to offer more than just the ordinary.

Today, some of the most established gas stations are providing more services that add value to their offering and leads to higher profits. While you don’t necessarily have to invest in providing all the services that some of the biggest stations are providing; it is recommended to invest in a convenience store.

Typically, most people tend to fill their vehicles with gas when they’re out to purchase a few supplies. This is why convenience stores and gas stations are part of the American culture. Having a convenience store has many other benefits. Here’s a peek at a few.

Competitive advantage

A convenience store can attract your competitors’ customers towards you. If a nearby station has no convenience store, that’s even better. However, if your competitor has a convenience store, it all comes down to who offers a more holistic package of what customers need. For this, you need to have extensive inventory along with meticulous inventory management. Make sure you have products other than petroleum equipment. Customers buy products when they want them, not when you have them. If you don’t have a product they will go someplace else.

More Customers = More Money

An obvious advantage is that more people will now visit your station. This can work in two ways. Either your gas filling services will generate leads for your convenience store or vice-versa. Customers who now want something other than your main offering will come to you. You need to take advantage of that. Promote your offerings and advertise them so customers can see what you have.  

Customer loyalty

Gas is an item people usually grab on the go. It’s the same everywhere so why go out of the way? All that can change with the presence of a convenience store.

If you have a convenience store that has stocks of items people want, people might actually drive out of their way to visit your establishment. All you have to do is make sure you have the particular item. This opportunity knocks the door for turning a potential customer into a loyal customer. Although this may not affect everyone, it will definitely affect people who live in the vicinity and those who frequently travel to neighboring routes.

You should take this a step further by providing excellent customer service and introduce features like loyalty cards to ensure they come, every time.

Leading industrial equipment company, John W. Kennedy Company, provides a wide range of convenience store equipment and more. For more information you can visit their website.