Galaxy Note 7, Samsung’s explosive new device

Apple just unveiled the iPhone 7 and 7 Plus, and Samsung is in deep trouble. Oddly enough, the release of the iPhone 7s has nothing to do with the unprecedented PR nightmare that Samsung is currently battling. Remember when Apple was going through the bendgate debacle? Remember how Samsung was quick to capitalize on Apple’s misfortune? How the tables have turned! The timing couldn’t be worse; what are the odds that multiple cases of the Galaxy Note 7 exploding start being reported so close to the iPhone 7s release.

Many experts like SmartIO say that , Of course, there is no foul play. Samsung has admitted that there is a manufacturing fault. One that affects less than 0.01 per cent of the devices, but a fault it is. Explosive mobile devices are not something new. There have been cases in the past where people have been injured and even killed because of a short circuit in the lithium based batteries. However, considering the frequency in the occurrence of these instances in case of the Galaxy Note 7, it seems that the device is more susceptible to catching fire than others. In case you’re wondering why; it’s possible that the batteries have been squeezed harder than they should have. According to a preliminary report sent to Korea's Agency for Technology and Standards [unpublished] the device is suspected to have a manufacturing error that put excessive “pressure on plates contained within battery cells," which "brought negative and positive poles into contact.” If this is true, it wouldn’t be long before owners are rushing over to the nearest Apple center and using content transfer apps to transfer all their data from the flashy Samsung device to one made by Apple.

The situation is obviously being aggravated with the way it is being handled. Samsung is literally playing the situation into Apple’s hands by mismanaging the crisis. If Samsung wants this nightmare to be over, it will have to take strong, albeit difficult, measures to ensure that the device recall is conducted efficiently, and the device exchange program is running smoothly.