Future of SEO

by Gautam Sharma Content Writer

Future Of SEO

Overview

We have seen so many advanced technological changes, especially in the last 10 years. It was difficult to expect all such things that are visible in today's era.  Keypad phones have been turned into next-gen smartphones, 2G has been converted into 4G, and search engines like Google have been utilized in different parts of the world. With the help of such technological transformations, people are enjoying some healthy benefits. Marketing a product by involving with the targeted audience at a correct time is what digital marketing is all about. This term, surrounding every online tactic and strategy used to convert and attract the users, has the fundamentals of SEO and content marketing implementation at its core.

Companies or individuals who are running a website for their businesses or other users are enjoying the benefits of getting more and more traffic with the help of digital marketing services. Search engine optimization has been turned out to be an import aspect of present time online marketing. You can consider a person being smart by face or mind, but his good sense of attire will somehow create more impression on his personality. In the same way, search engine optimization services are there for the website owners to prepare an attractive outlook so that more and more people will visit there and the website will face more traffic.

As the years are passing, various implementations in search engine optimization services are arising. It was a traditional thought that only big companies can manage to have a website of their company. But so many small business owners are looking forward to creating a website of their firm and preparing to make online connectivity with the customers.

Those who contain knowledge about digital marketing services, have they ever thought what will be the future of SEO? We can calculate transformations of the last 10 years, but is there any idea about technological implementations in the upcoming years! If you don't know the answer, we will try to assist you with some ideas and expectations.

 

About SEO

SEO can be identified as a blanket term for different strategies applied for providing ranking in search engine results to web pages in search engines like Google, Yahoo or Bing. It includes tailoring the page or blog post to suit it, defining high traffic keywords, selecting the targeted topics, and then bundling to get social media exposure and back-links. Present day era contains competition which is responsible for making it difficult to target high volume keywords and eventually make the long tail strategy a goldmine for those who are initiating as starters.

Google has been one of the best search engines so far and its domination of the search engine market has guided most search engine optimization to be geared towards pleasing Google's algorithms. Still, that doesn't particularly mean the future is certain.

Speed

On the basis of various perspectives of the people, different things have been supposed to be the future of SEO. Out of which the first thing is speed. Almost all of us like to have our work on time. We are eventually living in a mobile-friendly world today and the way of interact, buy and search has changed. Google has said that about 40 percent of searches are there to see on mobile phones.

 It will be more pleasant if we get something of our choice even before the expected time. It has been said that near about half of the users don't bother to wait for a longer time (even for two or three seconds) regarding a page to load. If there is lesser load time, people will try to explore that site and will see the inside view of the website. If the site is taking more time than expected, they will not take such interest.

Content

It becomes important for a company to provide content that is informative and easy to understand. Good quality content stands for a whole and sole of the site. The way in which a thing is presented requires being fast and effective. There is a need to provide the user exactly what they want, in the shortest possible time.

User Experience

With search results becoming more customized, there comes a great role of user experience in the search. If the content published on the website is not engaging the users, there are healthy chances to lose out even if the matter consists of great information. If the customer is satisfied with a website's content, he can come back to the website whenever he looks for that information. Several visits will provide an idea that your company or brand name has been addressed to the mind of the user. Eventually, more chances of having a promotion arise.

Artificial Intelligence

Artificial intelligence stands as the changing face of search engine optimization. Improvements in AI like natural language and deep learning provides a sense that search engines are becoming smarter and more human-friendly. Instead of keyword density, things like context, value and content relevance have been considered as some of the crucial ranking factors. It literally means that focus must be there on providing real value and answering what people want to know. Instead of going for many keywords as possible in the blog post or writing a blog post about a single keyword phrase from the keyword research, it will be better to create a blog or a series of blog posts that seems to be there around a concept linked to that keyword.

Video And Voice Content

1. Video

It has been expected that visual content will have an escalating influence on SEO. Search engines are advancing well at knowing what an image; audio or video clip is actually about. Google is getting better in analyzing what visual content is about. Along with that, it is also favouring videos of YouTube in search results. It is making an impact on visual content creators as they'll need to start thinking about search engine optimization at the time of making visual content like videos, just like content writers need to have knowledge about optimizing keywords and headings.

2. Voice

Did you ever expect we'll have such a feature on our smartphones that will contain a personal assistant who will recognize our voice and type the same content? It has become so easy to type something without actually using our hands and in different languages. Siri, Cortana, and Google Now have now become one of the assistance of all our demands. Whatever we ask, they provide us the best possible answer. Whatever we speak, they not only provide the search results but also speak a small description about that thing.

With such implementations, new doors have been opened for brands to market. Like if a person owns a mobile app for his site, he can make it show in mobile queries to amplify brand awareness as well as exposure. If they are advancing towards SEO services, it becomes crucial for the SEO professional to optimize their site per the mobile.

Accelerated Mobile Pages (AMP)

Latest generation smartphones have overshadowed computer systems and a related shift has been visible in web visits. Accelerated mobile page stands for an open-source plan aspired to make the web better for all. Its focus remains on the creation of sites and ads which are reliably faster, high-performing and beautiful across distribution platforms and devices. Current Google ranking factors don't count accelerated mobile pages as one of the ranking metrics, but as we are talking about the future of SEO, it has been supposed that AMP can be a ranking factor in the upcoming time.

Conclusion

Providing digital marketing services like SEO takes a lot of efforts in promoting a website at various platforms and increasing its search results ranking. There is great competition and you'll see so many websites competing with one individual set of keywords. SEO has only grown in the last few decades. We are one of those persons who are experiencing such changes. Google updates on an annual basis are constantly making a hard effort to create the searches more of user-centric. It eventually provides an understanding that search engine optimization-based tasks are going to raise for professionals.

It will be important for the SEO professionals to concentrate more on providing results which the user is advancing. It will be crucial for the search engine optimizer to be friendlier towards the audience's interest.

Tags

SEO EXPERT IN CHANDIGARH | SEO FREELANCER IN CHANDIGARH | SEO EXPERT IN MUMBAI | SEO FREELANCER IN MUMBAI | SEO EXPERT IN KOLKATA | SEO FREELANCER IN KOLKATA | SEO EXPERT IN HYDERABAD | SEO FREELANCER IN HYDERABAD | SEO EXPERT IN INDIA | SEO FREELANCER IN INDIA

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Created on May 20th 2019 05:18. Viewed 444 times.

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