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INSTAGRAM SHOPPING FOR E-COMMERCE: WHAT IS IT AND HOW DOES IT WORK?

Instagram Shopping is the new feature to increase the sales of an e-commerce in social networks

Social networks do not stop increasing their influence on users' purchasing preferences. That's why, from the digital marketing agency Nothing AD, Freelance SEO USA we search and analyze the latest trends in the sector on a daily basis. In this article you will discover what the new Instagram Shopping feature is and how it will help you increase your e-commerce sales.

How to activate Instagram Shopping in 5 steps

Instagram Shopping is the new functionality available for company profiles in this popular social network . After carrying out the first tests in the Freelance SEO Expert United States, Germany, Australia, Brazil, Canada, Spain, France, Italy and the United Kingdom; Instagram Shopping already allows users to buy products by clicking on the shared images.

If you have a company profile, Freelance SEO New York discover how Instagram Shopping works with these simple 5 steps. Since, as you will see, the purchase tags are used in a very similar way to how we label our contacts. Now, if you want to use this tool, Freelance SEO Los Angeles your profile must meet a series of requirements:

Update the latest version of Instagram on your smartphone.

Set up your account as a company profile .

Have published a minimum of 9 publications to activate the purchase button.

Have an e-commerce website where you sell your products.

Integrate your product catalog on Facebook using Shopify or BigCommerce.

 

How to tag products in Instagram Shopping

Once you have the function activated, your users can see on the images labeled products (with a maximum of 5) with a notice to show the prices. Freelance SEO Chicago This notice is identified as a button that says "Tap to see the products" and appears in the lower part of the photograph .

When a user clicks on that button, the label with the name of the product and its price appears. This tag is a link to another Instagram page, where more photos and product information appear, coming from the store's catalog. To make the purchase, the user must click on the blue "Buy" button and Instagram will take him directly to the product's website. Where will complete the purchase.

 

Advantages of Instagram Shopping for your ONLINE store

Get more sales of your products through the profile of your brand.

Increase visits to your web page.

Facilitate the purchase process for your users.

Increase sales from mobile devices.

Buy the products without leaving the Intagram application.

It makes the work of the “Influencers " easier .

Make non-intrusive advertising.

 

If you have an e-commerce do not hesitate to take advantage of the new function of Instagram to increase the sales of your products. Remember that at NothingAD we are experts in digital marketing and web positioning. So we know how to help your business using social networks, among other tools. If you need to improve your digital strategy, do not hesitate to contact us !

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Created on Apr 23rd 2018 07:24. Viewed 333 times.

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