Articles

Four Retail Interior Trends that will Die in 2019

by S3t Koncepts Interior Design Company
Why do people visit the brick and mortar stores? For clicking photos? Experiencing architecture? Looking at the latest technology shop-fitting? None of these can help the customers in selecting the products they need, still, retailers are invested a huge amount of their budget in refurbishing. The year 2017 saw a sharp decline in sales of the physically located store. Hundreds of retail shops and stores closed; industry specialist starting calling it a retail apocalypse. To reinvent the customer experience and shifting their attention from online portals, store owners teamed up with retail fit out Dubai. This started a new wave of photogenic interior designing.
 
Shops became an outlet for expressing the aesthetic glory. The main motto behind spending time and resource over the designing of stores was attracting more foot traffic. The extensively planned stores became a touring destination rather than a shopping store.  It gave sellers the opportunity to grab the leads lost to the internet. The retail fit out solution in Dubai explored various themes relevant to the backdrop of the retail businesses. The result was fun zones where buyers could look at the interior artistry. By the end of 2018 shoppers got bored with these innovative retail fit out Dubai. The exclusive stores that were a rarity become a cliche. The classic museum-style wallpaper, flower-filled counters and mirror ceiling stop entertaining the shoppers.

So what went wrong?

After going through the gimmick stores, the customer realized that the decorative elements didn’t matter. They needed to search for a place high-end products were offered.
 
Here are three retail interior trends that will fall out in the coming months -
Pop-up - Go to a new pop-up store in your neighbourhood & you are Instagram ready. The pop-up is a temporary setting used to change the appearance of a shop. It can be done to an entire shopfront or a small space highlighting a new product. Previously it was used only by big brands. With the rise of e-commerce, online businesses used pop-ups as a major strategy in their photoshoots. Decorating the stores on festivals, holidays and during special offers became obsolete. The store owners randomly changed the look of their shops with pop-ups.
The shops transformed in photo booths where customers would spend their happy hours. People started looking for excuses to get into these garnishing background even when they didn’t need to buy their products.
 
The time of photo booth is up! Ask your interior designer to organize the shelves, racks, showcased in a manner that increases the ease of browsing through the various sections.
 
Monochromatic stores
 
For establishing a unique brand identity a large number of stores used a monochromatic interior. Their furniture, fitting and the products were in the shades of small colour. Some of the showrooms even changed the dress code of their employees to match the store. It creating a deep impact on the customer’s mind. The problem with the monochromatic approach was the same as above, too much attention to the theme. In some of these shop, the products were categorized on the basis of their colour scheme. They would get mixed with the surrounding.
When the products are not arranged as per type, finding the product you are looking for becomes a time taking process.
 
Using the Wrong Terminology

Instead of stores brands created their own terms for their retail chain. The new Nike store opened in New York City is called ‘House of Innovation’. At this modern store you can swiftly shop the orders you reserved online. Apple has come up with the term ‘time square’. The retail fit out solution in Dubai was ditching the old vocabulary to entice the shoppers. However, such gimmicky metaphors will die this year.

Conclusion - Creating temporary stores spaces called pop-up stores became a big retail trend in the past few years. The retail fit out solution in Dubai came up with innovative ideas to snatch the attention of online shoppers. Thematic retail stores with monotony was a popular retail design choice. This year the above-mentioned trends with fade away with the emergence of designs that specifically focus on orienting the products instead of the branding.

Author Bio - The author is an interior designer who works at a retail fit out solution in Dubai. He loves reading about the latest trends in the interior sector.  House Beautiful, House Garden, Architectural Digest are the lifeblood of his daily routine.


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About S3t Koncepts Advanced   Interior Design Company

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Joined APSense since, August 31st, 2016, From Dubai,UAE, United Arab Emirates.

Created on Apr 16th 2019 00:39. Viewed 192 times.

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