Four Elements of a Trustworthy Web Page
Having a trustworthy web site is a key element for anyone who wants to turn Internet browsers into buyers and this strategy will benefit you, no matter if you are selling products, work as an affiliate or are selling services to other online marketers. These elements will help you make your site visitors feel comfortable buying from you.
Invest in good web site design.
Your web site is your virtual calling card and you want to make sure that prospective customers get a good impression when they visit you online. If your site is poorly laid out or doesn't have copy that gets to the point quickly, your visitors will simply click away. You have only a few seconds to make a great online first impression, so be sure that someone landing on it for the first time can figure out what your business is all about quickly and easily.
Resist the urge to use popups and flashing banners on your site. They distract site visitors from the message you are really trying to get across, which is that you are operating your business in an ethical manner and that customers will be treated fairly when they deal with you.
Provide information your visitors will find relevant and helpful.
To have your site visitors trust you as an authority in your niche market, you need to make sure that you are providing them with information that they can use. Having your site visitors learn to trust you as an authority is something which will take some time. You can accomplish this goal by continuing to offer something of value each time they visit you online.
Post testimonials and awards on your site.
If you have received positive feedback from a customer or anyone else you do business with, post it on your web site (with their permission, of course). Do the same thing if your business has been the recipient of any type of award. This information will help to boost your credibility and further your goal of developing a trustworthy web site.
Clearly indicate your anti-spam policy on your web site.
No one wants to deal with any extra junk e-mail, and you can boost your reputation as a trustworthy site by letting your visitors know that you will never share or sell their personal information to a any third party.
Implementing these elements of a trustworthy web page will help you to establish your online presence as a business which your customers can turn to with confidence, which will result in higher sales for you.
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Comments (18)
faii acy16
GPT Site Owner/Operator
Philippe? Have you ever heard of or used a site/service called linkreferral? Kind of a modified traffic exchange but it gives you lots of real and honest reviews (on the site itself, not your product necessarily) that you can use as starter testimonials
Vikram Chahal3
Event Executive
yes pop ups and flashing banners really distract.
Philippe Moisan16
Tutorial videos, sci-fi writer
Nev, I agree 100% with you, otherwise, it's empty, and I believe it could show
Neville Dinning10
Independent Consultant
Thanks Darren, you did say that these are 4 elements to having a Trustworthy Page, and implied they are not the only 4 elements. There are many other elements for developing trust in a site or page, as indicated by the responses to this article. The key to the testimonial discussion is "if you can honestly endorse them and they feel confident endorsing you then its a win-win both ways!" Honesty in testimonials is a critical factor, and the "you like me and then I'll like you" approach is superfi
Paula van Dun6
Social Marketing works.
don't like the idea of trading testimonials.
Philippe Moisan16
Tutorial videos, sci-fi writer
trading testimonials, I never thought of that, thanks, Darren. As for keeping people "stuck", I guess it's testing and tweaking until we find what works, right?
Darren Olander8
Full Time Internet Marketer
@philippe Forgot about testimonials, but those can actually be a lot easier to get than you might think. Network with others and offer to trade testimonials for each other once you get to know and trust each other - if you can honestly endorse them and they feel confident endorsing you then its a win-win both ways!
Darren Olander8
Full Time Internet Marketer
@philippe Design and layout can do a lot to keep people "stuck" to your blog, to revisit, and to perform desired actions that you want (such as opt-in).. if you get people to your blog and they don't do what you wanted then it's wasted effort, no? I think both are equally important.
@Roosevelt - I appreciate that, thanks so much!
@Robert - good luck with that, I'm happy I was able to offer some helpful advice :-)
Robert Short6
unmployed
thanks for sharing this info with us, as i am just starting to do a web site for myself,and hope to keep it up and run to amke some cash.every bit of info will help me now .
Elizabeth Horlemann6
Internet Marketing Consultant
Great post offering some very good content on creating and manging your website. It is important that your website looks professional if you are a professional person. This goes hand in hand and is without saying.
Roosevelt Evans III10
Home Business Entrepreneur
Thanks for sharing your knowledge and expertise with us here on APSense, Darren. Most people here have no idea how many online businesses you own and operate on the Web and all of them are trustworthy and successful but List Surfing is my favorite!
Philippe Moisan16
Tutorial videos, sci-fi writer
Darren, with so many websites being blogs, do you think it's necessary to work a lot on the design, if you provide good info? Also, when you begin, you can't have testimonials
Darren Olander8
Full Time Internet Marketer
@cindy Great points, I believe a lot of "ugly" sites that are doing well could do even way better with a nice new design.
@paula Very true, thanks for your input!
Paula van Dun6
Social Marketing works.
Addition: Provide company address and TOS. Make sure people can contact you. Put your company chamber of commerce number on your site. It is called KvK in Holland and even mandatory by law for registered companies.
Angel R.16
Perpetual Student & Digital Nomad
Simly is the Best, but not simplicity!
Cindy Bolley16
HHCTB?
@faiiacy.... You might be surprised what would happen if it was not "bizarre" or "unorganized" and you remove the bad reviews. You only have one time to make a first impression. Why would you NOT want to make it the very best you can. I clicked you signature line to see what you were referring to but I am certain that site is not it. But... are you sure that is where you would want people to see what you do? It is a signup page. That is like wanting a home run before the first pitch has even be
faii acy16
GPT Site Owner/Operator
In theory I agree with you. But my own website looks a bit bizarre (at best). And believe it or not, just the odd unorganized look of it has often kept people from clicking away.
And.....I posted my BAD reviews right on the home page :D
Cindy Bolley16
HHCTB?
Another great post Darren... Building your reputation is so important... and first impressions are lasting. I just visited a gals website. She did a terrific job but I know her and her English is good but not REAL good. She misused the word lose for lost.. To me that stuck out like a sore thumb. I told her about it and it has since been changed. BUT... a first time person who didn't know she is not REAL good with English may have not have left with the same impression I did. Great tips! thanks f