Ford Leak Reveals Loads of New Buyer Incentives

The Ford Motor Company is doing better financially than it has for a long time. Driven by strong sales, the automotive giant has seen almost unprecedented returns over the past quarter.  Buyers in Utah were excited to hear that Ford’s windfall will be passed along to them in the form of bonuses and discounts. 

Ford dealerships in Utah and elsewhere will soon be offering buyer incentives for their best selling cars, including the ever-popular F150 models. The program is meant to begin in November and will carry through the end of the year.

The Detroit Free Press somehow gained access to a Ford corporate flyer outlining the new incentives. Although the document was meant for dealerships in Utah, the Free Press leaked the story, much to the delight of car enthusiasts everywhere.

For has a tradition of excellent service. Their public relations are second to none. It’s quite probable that the massive sales scheduled for the final months of 2015 are being offered as a simple “thank you” to loyal customers.

The incentives plan basically offers the prices normally reserved for the friends and families of Ford employees to the general public. Anybody who wants to buy an F150 can now access the special friends and family price on Ford’s website, take that price to their local dealer, and potentially save thousands of dollars on their new truck.

The offers extend to Ford’s entire extensive lineup, from the sturdy F150 to the fuel efficient and powerful Focus. The only vehicles withheld are certain high-performance models and cars under the Lincoln brand. Due to their luxury nature, these vehicles require more than a discount code to acquire cheaply.

One of the most exciting perks about the new incentive deal is that it basically eliminates haggling. As a rule, Ford dealerships are usually pretty good about treating customers respectfully, but having a rock-bottom price to begin with can make the car buying process run far smoother. Ford knows what their customers want and this time they’ve really delivered.

As if the initial incentive package wasn’t enough, Ford is releasing special deals for Black Friday. It’s unclear what they might be, but The Detroit Free Press’ flyer spoke about further price cuts and perks for buyers on the day after Thanksgiving.

At the beginning of this year, demand for the F150 was so high that many Ford dealerships in Utah weren’t actually able to keep the cars in stock. If buyers were patient, now would be a great time to make up for the pickup deprivations of spring and summer. 

Tanner Wadsworth is a automative writer reporter for Fusion 360, an SEO and content marketing agency. Information provided by Henry Day Ford. Follow on Twitter