For Michael Dadoun, Upclick is just a Beginning to Enter Newer Frontiers

by John Millers Employment With Canada robustly trying to up the ante in the ecommerce segment, Information Technology leaders like Michael Dadoun have their hands full with responsibilities to keep the wheel moving effortlessly.

Entrepreneurs on their part, with website building and ecommerce tools, are setting up online stores to meet the growing trend among people to go for internet enabled transactions.

But with big names like Bay and Amazon striding like colossus in the online retail segment it is not easy for new entrants to accommodate competition.

For Michael Dadoun, Upclick was a forceful driver that was propelling digital merchants’ ambitions. 

However, as businesses move along the internet highway, sooner or later they face hurdles.  The following three barriers are prominent among them.

1. Shipping and tracking

According to Dadoun, many online retailers give in too soon and charge flat shipping rates because they find integrating real time rates impossible. This causes problems to the merchant when the actual shipping rates are higher.

Customers tend to stay away when they find shipping rates too forbidding.

A prudent way to do business is to be transparent. By displaying accurate shipping rates and by proactively communicating delivery statuses to customers, via email or text message notifications, new entrants in the ecommerce space can build trust.

2. International sales

Once an online merchant establishes itself as a domestic retailer, the next frontier the merchant explores is the overseas market.

“Unfortunately, with the number of shipping and legal hurdles in place, smaller businesses tend to shy away from exploring overseas opportunities”, says a prominent economist. 

Michael Dadoun firmly believes that Canadian online merchants must make a foray into the international markets. Ideally, it would do well for them to start with English speaking counties like Australia, United Kingdom and USA to boost sales.

Other countries have different regulations, so merchants must do some research to make sure their business in these countries is legally compliant.

3. Payment fraud

One of the biggest apprehensions consumers have when they make online purchases is the risk of frauds. Cyber-criminals with sophisticated malware have the capacity to hijack customers’ bank and credit card information.  

Big time retailers anticipating online cons underwrite ~ 2 percent fraud rate, but smaller players cannot afford to do so. 

Fortunately, Canadians today have plenty of solutions to prevent online fraud.

To the credit of Michael Dadoun, Upclick had features like secure access to more than 50 international payment methods in nearly 100 countries, including Paypal.

Dadoun nevertheless feels that online retailers must not go overboard with fraud screening, lest they drive away even loyal customers and lose business.

The final objective of internet business must be to make buyer experience more comfortable than ever before.

Michael Dadoun, with multi disciplinary skills, is proving himself to be a man Canada needs at this moment of reckoning.

A keen, committed and energetic person, Dadoun has endeared himself to his colleagues in whichever ventures he has set foot in.

With his business insight and interpersonal dexterity, his endeavors have blossomed into successful projects helping augment ecommerce growth in Canada.

Resource Box

As CEO, Michael Dadoun at Upclick has gifted digital merchants a powerful payment processing solution. Michael Dadoun is also Principal of Solaria Fund, a private equity fund, and is also associated with Kutoto, Inc. and Lavasoft.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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