For Connecting Small Businesses With Local Customers New Movers and Community Guideby DAVIS BROWN PRC Agency
Several years ago, when I operated a small business in a small town in Kentucky, then moved to South Carolina, I found the same challenges of connecting with customers was a constant concern. Everyone kept telling me how wonderful my service or product was and yet it never translated into success.
More recently, just as things were starting to shut down in different areas for the coronavirus, I remember a drive I had taken down a small town area just outside of Greenville, South Carolina. On the street, I enjoyed the wonderful aroma of cooking at a local butcher's shop and then stopped in to grab some chocolates from a store I had only recently discovered. They told me they were closing down that day because they could not get the chocolate from the state they special ordered it through because it had shut down. They also said it was uncertain if they would be able to re-open. Now I do not know if that hidden gem is still there.
In today's challenging climate, small businesses face an even greater need than ever before to connect with local customers who are seeking to shop locally.
The Small Business Pulse Survey Data Release issued the Phase 3 release during November 2020 showing the National Average of affected businesses by the Coronavirus pandemic to be at 29.7%. The percentage of our businesses that have suffered is even higher in a variety of locations.
Our higher percentages are reflected in an interesting and wide range of locations across the country from Hawaii which Aloha! is at 52%, Illinois at 37.7%, and New York who is not left behind at 39.5%.
These numbers reflect more than mind numbing statistical data, they help us to see some solid important facts suggesting strengths and weaknesses in the businesses in today's small business world.
"The Small Business Pulse Survey (SBPS) measures the effect of changing business conditions during the Coronavirus pandemic on our nation’s small businesses. SBPS complements existing U.S. Census Bureau data collections by providing high-frequency, detailed information on the challenges small businesses are facing during the Coronavirus pandemic," from the United States Census Bureau article, "Small Business Pulse Survey: Tracking Changes During The Coronavirus Pandemic".
A new resource that really grabbed my interest, and has been designed to connect reputable local small businesses with the local community has been released recently. It will prove to be a pivotal asset during this challenging time. It is the New Movers and Community Guide.
When I was in operation, I know something I constantly tried to find was a local resource that would allow me to introduce myself to the community. Otherwise, you are at the mercy of people driving by your storefront or spotting one of your ads at the right time. This guide is that resource! It enables local small businesses to list their information. Their listed information then appears through the multiple media channels related to the guide.
The result therefore is this new local business directory improves small businesses' competitive grip with already locally known or better known national chain locations for local customer attention.
We need to bring greater public awareness to the current plight of local small business. One graceful way to do that is simply making sure customer know we are there and that we are very open and ready to serve them.
This is one way we can work with the efforts to help create stronger community support, by helping the local community know that we are there.
In turn, this will help support our small businesses and keep them open so they can continue to add to the economic landscape and diversity of their local areas. We know they add a richness to the canvas and structure of their local community.
To get your information on the New Movers and Community Guide, visit the website at: https://www.newmoversandcommunityguide.com/advertise
Created on Dec 7th 2020 04:40. Viewed 88 times.