FOR A BETTER DIGITAL MARKETING-PPC is considerable
by Mary J. Hill Marketing Manger , FreelancerUnderstand,
First, what is PPC?
Pay-per-click, is a form of advertising that allows you
to pay a fee to have your business website on the search engine result page
(SERP). When a customer types in specific keywords or phrases to the search
engine. Your website name will appear as per the ranking. By this you get the
quality leads. When you hire PPC Company in Noida,
the difference of working exposure will tell you how to approach. Pay-per-click
advertising is most common in search engine results like Google or Bing, but is
also used on social channels.
As a client if you are wondering where you can find
pay-per-click ads, they are the results you see before and to the right of the
organic search results. For instance, when you check out the ad that came up in
my search for 'cards'.
PPC terms
you shall know about
When you have planned to work with the PPC Company in Delhi NCR, there are a
few terms you should know. Below, we review the main elements of a PPC
campaign, ranging from broad to the specific needs.
SEM (SEARCH
ENGINE MARKETING)
Importantly, the objective of all types of digital
marketing is to rank for a target keywords, and which you can do in all ways.
SEM refers to every type of digital marketing which is done on a search engine,
like Google, Yahoo, or Bing. When you take a service of digital marketing
related for your product or services make sure that you know the best about
it.
SEM is an umbrella term that encompasses both paid
advertising and search engine optimization, that is, ranking organically for
the keywords. It is important to note that not all PPC occurs on search
engines-social media has PPC ads, too.
CPC
Cost Per Click (CPC) is the amount that an advertiser
pays for each
Click on your ad. CPC acts as your bid in an auction that
determines where your ad will be placed.
CAMPAIGN
The
first step when you start working with the Best Pay Per Click Company
in Noida is deciding about your ad campaign. You can consult well
with the provided digital marketer i.e., how to convey the key message or say
theme to get across with your advertisements.
KEYWORDS
Every ad within your product or service will target a set
of relevant keywords or key terms. As per experts the keywords tell search
engines which terms or search queries you want your ad to be displayed
alongside in SERPs. Once the PPC Company in Noida fetched
out the relevant keywords, you can set a micro CPC specifically for keywords
within your ads on all social medium platforms.
LANDING
PAGE
Landing page plays a very important role when you are opting for digital marketing promotion. A landing page is a critical piece of your paid advertising strategy. Your PPC Company in Delhi/NCR enables you to know that the landing page is where users will end up once they click your creative PPC ad. Whether it's a dedicated webpage, your homepage, or somewhere else, make sure to follow landing page best practices to maximize conversions.
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Created on Oct 25th 2021 07:39. Viewed 212 times.