Flipkart First: A Fascinating Initiative to Reward Routine Shoppers Loyal to the Website

People who regularly shop on the venerated online marketplace Flipkart must get acquainted with Flipkart First. A type of loyalty program introduced by the celebrated company, it is a yearly paid plan that promises buyers certain benefits. Initially, the company picked out 75,000 buyers at random to be eligible for the service.

These customers were shortlisted from the ones who signed up for the membership. Take a look at some more details about this fascinating membership that can be of significance to avid shoppers.

·         Key Details about the Initiative

With a yearly membership charge of Rs. 500, the plan is available to people who love shopping at the illustrious site. Users are given the option of subscribing for Flipkart First by supplying a few details such as location and payment information. Interested members can pay by using debit and credit cards along with net banking or Payzippy.

However, payment through cash, virtual wallets and e-gift vouchers are not an option for the prestigious service.

·         A Few Promised Benefits

Other than the 30day replacement policy, members have the benefit of a special 60-day replacement policy, which can be a big plus. These lucky customers are also granted the right to use a priority customer service as the cherry on the cake. Although the extra delivery perks are available to customers, they are only offered on certain merchandise that is categorized to have the Flipkart Advantage.

·         Early Intimation for Sales and Offers

With a popular site like Flipkart, people are always on the lookout for good deals. In such cases early intimation facilitating priority access can be a boon when there are innumerable bargain hunters on the prowl. People who subscribe to the exclusive service are promised an early indication of exciting upcoming deals so they can get geared up for grand sales.

These appealing features let them dodge the rule of first-come, first-serve with priority access that can help in situations where there are limited products.

·         Dibs on Exclusive Offers

It gives buyers the opportunity to state dibs on all of the best offers and coupons for Flipkart available for each day of each month. The service introduces sought after product launches by brands like Xiaomi on a priority to subscribers. The legendary sale of the popular Xiaomi mobile phones that went out of stock minutes after their launch were specially offered to subscribers of this service beforehand.

They were allowed to pre-order them and could lay their hands on the acclaimed handsets when the non-subscribers lusted after them. Such priority access allows them to make delightful purchases ahead of the rest of the public.

·         Distinct Delivery Advantages Provided

Members are assured deliveries within 24 hours, with an unrestrained right to avail free In-a-Day Guarantee Delivery. This is a benefit that takes the free delivery perk one step further instantly gratifying impulsive shoppers. Those who wish to receive the order on the day of the purchase itself can get it at an added charge of Rs. 70 for every product that is discounted as well.

Although many other e-commerce websites in the country have followed suit with similar loyalty privileges; Flipkart was one of the first online companies to come up with this novel concept. It continues to adopt several intriguing marketing tactics and lucrative offers for regular buyers that encourage loyal patronage.