As things turned out, I didnt even rank for my two top key phrases, log furniture and log beds, in the search engines Nike Jordan 9 High Heels. I managed to get pretty high on the scale, however, for log cabin related searches.

People who build log cabins are a target market of mine, since many of them eventually purchase log furniture to go with their home Nike Jordan 23 High Heels. The most likely immediate customers, however, are those who actually searched for the term log furniture rather than log cabin.

When I re-optimized my site for the search terms I thought would bring the highest conversion rate, visitors to my site were more likely to buy because my site was selling what they were searching for Nike Air Max 2009 High Heels. My efforts paid off, when my conversion rate (and sales) doubled in the month or two following my changes.

2. Add a personal, trustworthy touch to your siteI dont personally care to have my picture posted on the front of my website, although many people do Nike Air Force 1 High Heels. I do have my name prominently on the site, together with information about why I sell log furniture and my business background as a CPA.

I have found that a personal touch goes a long way towards selling log furniture. Many of my customers spend $2,000, $3,000 or even $4,000 on their log furniture order, and some of them have waited years to get the furniture they want. They didnt find what they wanted in their local area (they must not have many white cedar trees in Texas), but they found it on my site. Theres just one problem, however. They wish they could touch the furniture, slide the drawers in and out, look for drips in the finish, and generally evaluate the quality before the drop that kind of money. I have had people drive 4-6 hours to visit my store on more than one occasion for that very reason, and frankly, I dont blame them. Im pretty picky about my furniture too.This is where I can help my customers. I use primarily local suppliers, and finished furniture that I sell is finished right in our building. I can and do inspect much of the furniture before it goes out. Our finishing department does a pretty good job, but if I see something I dont like, I have them sand it down and get it right. Some people I sell furniture to place their order online or with one phone call, but many of them talk to me several times before they place their order. They start to feel like they know me, and I start to feel like they are my friends. The last thing I want to do is ship a suite of log furniture from Michigan to Caifornia and have it come back because the customer isnt happy. And I dont want to let down my friends. When customers understand this, they trust me to deliver what my site promises, and that translates into sales.There are many ways you can build trust in your website. When I realized my conversion rate was not what it could or should be, I went out and researched the topic on the web. By reading a number of SEO articles on the topic, I came up with a checklist of things to do on my site. My list included:giving name and contact information for the owner of the sitetelling a personal history of the businessshowing pictures of your factory, office, semi-truck or anything else that makes your business real. If possible, give an online office or factory tour. getting a secure security certificate and posting it on your site, andposting a privacy policy, warranty information, and product testimonials3. Include a detailed FAQ on your siteA detailed FAQ that answers just about every conceivable question can do much to improve customer confidence in your site. Many people are quite methodical in their product research. They may be looking at my site at 3 in the morning, have a question, and want an answer NOW. Otherwise they will migrate on to a competitor who has both the information and product they are looking for.I am continually tracking the questions people ask and modifying my site to make sure it answers those questions. That way people can get answers to the most common questions right away, and I dont spend time answering the same questions over and over again. While a good FAQ is a great time-saver for the person who has to answer those questions, it also gives site users the impression that your site is well-thought-out, that you care about their questions and will take time to answer them thoroughly. You can build trust in your website by having relevant product-related content throughout the site as well, but theres nothing like a well-planned FA