Five Steps Of A Reputation Management Strategy To Achieve Sustainable Growthby Purvi Dalvi Writer
India has got a tremendous business opportunity because of a large consumer pool. Before the rise of high-speed internet and the easy availability of smartphones, the reputation of a company and its decision-makers were using the following tools
- Print media
- Press conferences.
But now with people getting more exposure to the world through social media and other forums on the internet, managing a company or brand’s repute has become more complicated. Therefore, most brands hire experts for the job who provide a reputation management strategy that helps build the brand’s repute.
Here are the five most common steps followed by such professionals that help achieve sustainable growth:
Tools of reputation management : The experts are required to monitor the online presence of your brand continuously. Apart from subscribing Google alerts, there are many other tools available free of cost for keeping an eye on the online activities happening regarding your brand and its product line. Here are some of the tools to know about:
- Whostalkin: It can help in monitoring online mentions across blogs and social media platforms.
- Technorati: It helps in monitoring the keywords related to your brand and the products that are usually pre-defined.
Spreading positivity :The negative comments across social media can harm the reputation of a brand or company online and damage is bound to affect the offline repute of the brand as well. All thanks the internet. The ideal solution to this problem is that companies must eradicate the negativity while spreading positive vibes for the brand and the product line. They can either do this themselves or hire professionals to do the same. The loyal pool of customers can also take part in such a scheme of things where they can post pleasant things about the product.
Well defined social media presence : There are various social media platforms with a distinct set of people who understand that each one of them are equally important. Here, they serve different purposes and target separate sets of potential customers. Therefore, it is important to focus on corporate reputation management and come up with good strategies where you can post content accordingly. The material should be crisp enough, and their lengths should vary with each platform.
Crisp quality of a product : It is essential to put most of the energy and resources to build a quality product. It is the most crucial factor to consolidate your reputation in the market. If the product is terrible, no amount of publicity can maintain its long-term sustainability. You can spread the word about the product through useful corporate reputation management tools.
Publish information about the product : When you hire experts for corporate reputation management, they make sure that the detailed information of your product is there across blogs and other popular platforms where people read about it. It connects people to the product, and they are more likely to use it in future
Created on Apr 17th 2019 07:09. Viewed 98 times.