Five Common Mistakes to Avoid in Shopify Website Development

by BinaryMetrix Technologies Web & App Development Company

Website Design plays a vital role in the success of any business. However, despite the need to quickly design and launch your website, first, you need to choose the professional Custom Shopify Website Agency.

When it comes to finding the eCommerce store, you can't miss spelling Shopify. Having a broad range of features and various themes and designs, Shopify is on the top of the list. In addition to harmony with the Brand, your store must have certain important functionality with which you will stand out from the competition. Your customers will be delighted, and this is where Shopify comes into play. Choosing Shopify themes for your online store is a great solution in several aspects. It sounds pretty simple - you need to install the theme, add your Brand, set up product data, and start selling; however, this is not as simple as it sounds.

When placing the theme online on the Shopify portal, there are a couple of common mistakes that most users commit.

Wrong Theme selection

The desire to create a website for selling products and services among the plethora of options is only possible with the right choice of theme. It doesn't only help the store stand out among the competitors and enhances the sales, and improves the chance of Brand's online fame. Therefore, the first and most significant stage of creating our online identity is the choice of a theme for your website.

Choosing the right Shopify theme development process for a website and implementing a project called "creating your own website" is pretty simple yet tricky. So, all you need to do is stay extra conscious while selecting the theme. First, consider your initial target audience and the type of business you want to start online. Then, it is advisable to choose the theme wisely and as per your requirements. If you are still confused about the theme selection, you can hire Shopify Development Experts.

Not following the proper SEO parameters

SEO parameters (meta tags) of pages can be added using regular expressions or specifying a direct path to them. The basic pages of the site can be prescribed according to a simplified scheme. This is done in the admin panel section Site → SEO parameters → Basic Settings.

Simplified configuration of SEO parameters

● Title — the name of the page, which is displayed as the first line in the Google/Yahoo search results. It is shown in the name of the browser tab with your site.

● H1 is the title of the page on the site. It should not be one-to-one as a title, but it should correspond to it in meaning.

● Description — the description of the page that is displayed in the search results under the link to the site.

● Keywords — a list of keywords relevant to this page. It won't come on any page of the website.

In the section Site → SEO parameters → Basic settings for each page, template phrases are prescribed, which are used by default when adding meta tags. Your task is to edit them for your region and keywords to ensure good indexing of pages by search robots.

Missing to customize the checkout process

This is one of the major mistakes that you will commonly find users committing.

By following 'Settings' ->' Checkout, 'you can click on 'Customize checkout 'to install your Brand's logo, change colors, fonts, and more! It's significant to create the checkout process to align the rest of your Shopify store's design.

Customize your Checkout to align with the rest of your store. The most vital thing is to add your logo and configure the colors.

Improper menu structure

The site menu is a grouped set of links with the names of sections, facilitating the transition to other pages. They are called menu items and can be indicated by text or graphic icons.

Every site should have a menu. It allows you to get from one section to another, find out what other information there is, and what interesting things you can read. A modern user is used to getting everything quickly, and thoughtful guidelines on the site are a guarantee that he will stay with you longer. It's your main task to work out the structure and make convenient navigation optimally.

Apart from this Drop-down menu can also be used to save space on the page. It is relevant if the Internet portal has a complex multi-level organization, and you need to make the most informative navigation. Placing items in 5 rows is not an option. The principle of operation is as follows: when you hover the cursor over the item name, sub-items drop out of it.

Non-Responsive Design

With the growing number of tablet and mobile device users, the importance of responsive design and layout has increased. The visitor prefers a service with the most convenient content and fast navigation.

In general terms, the adaptive layout is a layout in which the design of the site pages changes to adapt to a specific viewing device. With the help of such a layout, the convenience of using the site is achieved, regardless of what it is viewed on: on a phone, tablet, or a regular computer. Even If you want to have such a responsive design, you can choose a Website Development Agency and coordinate further cooperation with them.

Conclusion

There are hundreds of thousands of Shopify websites dedicated to major and internationally popular brands. These sites contain several mistakes that could ruin the company's online business. But! The names of the companies are so well known that often the sites are not even promoted, or SEO is somehow done. Therefore, often various errors are simply not taken seriously. The same cannot be said about sites dedicated to less famous firms. Every mistake, even the smallest one, can, like a snowball, lead to several more serious problems. And, in the end, the result is the same - the loss of users or customers. Therefore, don't take any chances, as it can ruin your online presence altogether. Be sure to analyze your site for errors regularly.