Five clever ways to use visuals on your eCommerce website

by App My Site DIY App Builder

Visuals play an instrumental role in shaping our decisions. From consuming informative content to shopping online, images and videos often influence our choices.

Especially on the internet, where the options are diverse and the competition is high, the role of attractive visuals becomes even more significant.

Whether you start a website or create an app, the visuals must be appealing. As the attention span of consumers has decreased over the years, they are less likely to read through the textual content on your eCommerce website.

It is important that the visuals alone tell the entire brand story and convey the ideas as the potential customers skim through your online store.

But how can this be achieved? Stay with us till the end and find out. Level up the visual game on your website and hook your visitors to the store.

Five ways to use attractive visuals on your websites

Visuals can increase the aesthetic value of your website. It plays a vital role and can make or mar the image of your brand.

In fact, the images, videos, etc., that you add to your website can also influence your traffic and conversion strength. Explore the tips listed below and learn to enhance the visual appeal of your website content. Let us begin:

#1: Use inspiring product images

The first and the foremost important thing is the product image. Your entire inventory should be sorted out and placed in well-defined categories.

If you are displaying the categories in the tile format, ensure that the thumbnails and pictures are attractive enough to compel the users to click on them.

This should be backed by high quality product images that are relevant and attractive. However, it should not be mendacious and represent the actual product or at least give the exact idea of it.

#2: Convey more with infographics

Infographics can turn out to be more useful than what you can fathom. It adds more weight to your website content, thereby benefiting your SEO strategies as well.

Besides, infographics can tell a long story in a concise manner, thereby allowing you to communicate complex ideas with ease. Customers are more likely to view and process a pictorial representation of an idea than a textual one.

Create well designed infographics with smart references, relevant images, icons, and more. You can also add catalogs and e-books with content that provides a visual aid.

#3: Add 3D elements for visual delight

You can walk an extra mile and do some experiments to elevate the visual content on your website. For instance, you can add descriptive videos and tutorials.

You may also add 3D content to give your customers a more holistic view of the products and services. Else, you can also try gamification.

Create a brand mascot that visually communicates with the visitors on your websites. You can explore some examples in the industry, who are practicing this, and learn from them. Reference example: Duolingo.

#4: Include user-generated content

Most popular eCommerce websites, including heavyweights like Amazon, are giving preference to user-generated content. It adds more authenticity and boosts the social proof for the brand.

You can also ask users to share reviews and feedback with actual images of the products bought from your store. Add this to the website to enhance the image of the brand and make your content more believable.

You can also run some contests where you welcome visual content like images, videos, etc., from users and publish them on your website.

#5: View social media posts and ads

There are some tools and plugins, like the Smash Balloon Social Photo Feed for WordPress, that can enable the integration of social media content to your website.

You can use these plugins to display your social media posts, including images and videos, and increase the aesthetic appeal of your website.

For instance, you can have a section that displays your Instagram feed on the website page. This will also enable you to portray your social media brand presence and show your visitors how the followers are interacting with the posts.

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