Find Your Niche, Keywords, and Location for Better SEOby Kevin Smith Author
Search engine optimization requires that
you find the right niche and keywords. As a local company, you may be looking
to take advantage of SEO in San Francisco. This is a great strategy as geotags
and locations become more important in search results. While you're looking at
ways to dominate the search engine rankings for your keywords and local
results, make sure you're not missing out on these opportunities to improve
your search engine rankings.
There are a lot of huge businesses out
there that are able to make money because they can invest in several different
categories of services and products. Think of the superstores that combine
groceries, electronics, clothing, and toys. They can't provide the best of
everything in one category, but they can offer enough of anything to make up
for slows sales in one department. They also sell a lot because they can offer
cheaper prices. Chances are that you don't have the financial backing to jump
into the large industry fray. That's okay. Focus on one thing that you can be
the best at and do that. Back when cable was just starting out, a man made his
money by offering a 24-hour sailing channel. It was large enough to provide an
audience, but niche enough that no one else was offering the coverage he could.
ESPN was the superstore of sports, which may have had some stories about
sailing, but the sailing channel was the niche store that offered expertise in
Instead of focusing on keywords that are
one or two words long, choose keywords that are four words long. These long
tail keywords should be researched, so you know what people are looking for.
Most often they are not serviced as well as the shorter keywords, which means
you'll face less competition for people looking for that information.
Using local terms to tag your location is
more important than ever. People are using voice searches to find nearby
businesses, and those usually result in one answer that is local. If
your business isn't tagged as in the area, you could be missing out on valuable
contacts. Your SEO in San Francisco should include
registering with Google My Business, and having all of your contact information
in the footer of your website. Additionally, you might put a map on your about
page with your exact location pinpointed.
Created on Nov 27th 2019 00:33. Viewed 482 times.