Feminine Hygiene Products Market Size, Share, Growth, Trends and Industry Statistics Report
by Susan Hill Business ConsultantThe
global feminine hygiene product market size is
anticipated to reach USD 33.78 billion by 2025, according to a new report by
Grand View Research, Inc. It is anticipated to register a CAGR of 6.5% over the
forecast period. The growth is catapulted by rise in disposable income,
awareness among women regarding the available solutions, and commercialization
of innovative and eco-friendly products. Initiatives by companies, government
agencies, and self-help groups have resulted in raising awareness among women
about various menstrual hygiene and sanitary products.
WaterAid, an
international nonprofit organization, released a series of short films titled
If Men Had Periods to raise awareness about lack of access to washrooms during
menstruation for the global female population. Websites such as Menstrupedia
and Wash United coupled with commercials, social media marketing campaigns, and
awareness initiatives are expected to be lucrative for market growth in near
future.
Asia Pacific
held the largest market share in terms of revenue owing to the presence of a
large female population and rise in disposable income. North America also
constituted for a significant market share in terms of revenue due to
availability of diverse products and high consumer awareness. Demand for
innovative products such as menstrual cups and period panties is anticipated to
further propel growth of the regional market.
Further key
findings from the study suggest:
- The menstrual
care products segment, which consists of sanitary napkins, tampons, and
menstrual cups, continue to hold the largest market share in terms of
revenue. Repeated purchase and ease of usage are anticipated to drive the product
demand
- Supermarkets is
anticipated to remain the highest gaining distribution channel in the
feminine hygiene product market over the forecast period. Availability of
a diverse product range and easy accessibility are projected to propel the
segment growth
- With the boom
in e-commerce, online retail store segment is expected to gain a
significant market share in near future
- Specialty and
beauty stores offer a wide range of products under one roof. This segment
is anticipated to hold a significant market share in terms of revenue.
These stores offer discounts and other benefits, which is expected to bode
well for the growth
- Asia Pacific
held the largest market share owing to large female population and rising
disposable income. North America, on the other hand, accounted for a
considerable market share due to innovation and product diversity coupled
with high awareness
- Some of the key
market players are Glenmark, Lil-Lets UK Ltd., Procter & Gamble;
Ontex; Natracare Bodywise, Unicharm Corporation, and Kimberly-Clark Corporation
(KCWW) among others. Most companies engage in business collaborations to
increase product penetration.
Access full
research report on global feminine hygiene product market:
www.grandviewresearch.com/industry-analysis/feminine-hygiene-products-market
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Created on Sep 16th 2019 07:33. Viewed 429 times.