Fashion Trends 2024

The fashion industry often introduces some unpredictable trends that end up booming. Thus, it might be difficult for the fashion businesses to follow the trends sometimes. However, the fashion businesses need to know the trends in order to meet the market customers’ demand. So, let’s find out how the trends start in the fashion industry, how are they predicted, and what are the trends to expect in 2024!

What Is Trend Forecasting – Know the Definition

In simple words, fashion trend forecasting is the process of predicting future fashion trends. Accordingly, these predictions help those fashion designers and merchants to know what will be fashionable in the future. Then, they will be able to plan their collections and merchandising appropriately.

So, in general, forecasting in fashion has the main goal to create a story through unique shapes, appealing design elements, lively colors, fabrics, and trims. In this context, those trend forecasters make reports and mood boards. As a result, the fashion designers will use the reports and mood boards to create new clothing and accessories for brands.

How Do Trends Start in the Fashion Industry?

No doubt, traditional fashion houses still have an impact on many fashion trends that emerge. However, do note that it’s not just those sources that play a role in popular fashion trends anymore. Instead, the trends in the fashion industry now start and evolve increasingly.

So, how did it start?

Predictions from Runway Trends

First of all, some current trends are inspired by the looks that designers send down the runways each season. Responding to this, those fashion lovers wait in anticipation every season to see what inspired those designers over the past months.

Check Out the Street Style

So, the term 'street style' refers to everyday looks that we can see on the streets. Yes, these are the looks that most fashion lovers wear in their everyday life. For sure, these looks make an impact on those who pass them by and become inspired by them!

Celebrity Influences

No question, celebrities are one of the biggest driving forces in fashion trend creation! How?

Because everyone covets celebrities and follows their every move, including their fashion style.

Fashion Bloggers

Throughout the time, those fashion bloggers have proven to the crowd that they have great taste. Hence, it is no wonder if they are creating trends in the fashion world for their very large audiences.

World’s Fashion Capitals

As we know, fashion and trends are different all over the world. However, most fashion lovers always want to see what is happening in the fashion capitals like Paris, Milan, or London. Then, they will love to adjust those trends to fit into their lives.

How Are Fashion Trends Predicted?

Simply put, in order to effectively predict fashion trends, those predictors need to observe and study social-cultural movements. In addition, those fashion trend forecasters will develop a scenario using a combination of intuition and data. Ultimately, they will present these trend predictions through writing and mood boards.

Moreover, for those forecasters to generate a forecast with confidence, they will need a huge scope of information through research. Well, actually, this is one of the challenges of trend forecasting that frequently comes at a significant price. Yes, the complexity required for research and collecting relevant data.

How Do Fashion Brands Forecast the Trends?

Without any doubt, we must say that every brand forecasts the trend process uniquely. For example, those womenswear brands will surely invest more in micro trend analysis than male brands. The reason is that they have to produce more collections every year. In this context, the trend forecasting in the fashion industry is also affected by the size and target market of the brand itself.

Have a look at some of the sources that fashion brands mostly use to make trend forecasts!

Fashion Shows

Fashion brands will note the most promising designs and bring that knowledge to chain-store product producers from the catwalk. In other words, the process is also popular as “top-down” forecasting. Accordingly, it will be based on how fashion trends spread from runways to high street stores.

Influencers

In recent years, most trend forecasters like to focus on those influencers, street style, and blogs to get information on the newest trends. The fashion industry notes this technique as “bottom-up” forecasting.

Overall, most fashion brands often rely on a combination of “top-down” and “bottom-up” forecasting. Besides, they also have proper knowledge of the fashion scene and personal intuition to make fashion predictions. 

On the other hand, regrettably, such systems might be inefficient, costly, and heavily reliant on the expertise of the experts. In the end, it frequently incorporates unfairness into the predicting findings.

Moreover, just like in every other area of life, the rise of AI has made its way into fashion trend forecasting. Even more, it is likely to shape its future by making more accurate and more efficient predictions.

Know the Fashion Trend Forecasting 2024

Well then, what are some trends we can expect to see in the 2024 fashion industry?

• Sheer Modesty

As you might have seen, the fashion industry cannot get enough of sheer. This applies especially for a season when everyone is ready to shift those winter layers for something a little airier. Well, rather than planning to bare it all come spring, many fashion designers will provide more various options to choose from.

• Blue is a Crush

If you have noticed at the last season, the color of the moment was a fiery red. However, in this season, it will be all about calming shades of blue.

• Alt-Brides

On the heels of the anti-bride trend, the year of 2024 will make it official for alternative brides, according to the runways.

• Peplum Redux

You will see fashion designers taking an ultra-chic form in 2024. In this context, we can expect to see many fashionable clothes with their Hangtags for clothing that look more sculpted. Hence, drawing attention to the waistline and hip. Plus, they will  pair beautifully with wide-leg pants and full skirts!

• Welcome back Capri!

Capri pants were again spotted on the catwalks of Tory Burch 3.1 Phillip Lim, and Retrofête. Continuing this, they made another magical appearance at Blumarine and No. 21. The bottom line? These pants will be a more feminine alternative to our favorite trousers in 2024!

Wrapping Up

Indeed, the fashion industry often introduces some unpredictable trends that end up booming. Basically, forecasting in fashion has the main goal to create a story through unique shapes, appealing design elements, lively colors, fabrics, and trims. Eventually, by knowing the fashion forecasting in 2024, fashion brands can meet the demand of their market customers easily.