Facebook Marketing

Brands have relished the prospects of marketing on Facebook. They owe all their recent successes to the social network. After all, what has Facebook not done for them? It has provided the ideal platform to market something, a platform viewed by billions across the globe. It has given businesses a stage to build a brand, one that will be remembered for years from now. And the social network seems to be in no mood to let the steam settle down. It plans to further capitalize on all the success it has had over years by introducing new ad formats and targeting options.

Some of these newer introductions will be seen in Instagram Video Ads, Lead Ads, Dynamic Cross-Sell and Up-Sell and Canvas Ads. These will be persisted with, more of A/B Testing being done on them.

1. From here on, Facebook Marketing is going to be a market where the competition will be unending. As of now, the social network is home to 1.6 billion users. Around $17 billion was spent on advertising on Facebook. Mobile advertisers are growing in huge numbers. Same is for bid prices. Facebook has already overtaken Google in terms of ad revenue. Besides, every Social Media Marketing Company in India advertising on behalf of its clients prefers Facebook because of the fact that it shows measurable results. Facebook and Instagram are famous because of reach, frequency buying, target rating point buying, new video options and brand awareness ad options.

2. Going forward, mobile advertising will dominate totally. Most of the new ad formats introduced by Facebook are mobile friendly. Instagram Ads have become exclusive for mobile. Leads ads were targeted for mobile users as well. This is very important for you as a business from a Facebook Marketing perspective, that you sit down with your Social Media Marketing Company in India and focus on what matters, which is advertise comprehensively for mobile.

3. More and more newer formats will be introduced by the social network and it will help if you make the most of these, else prepare to fade away into oblivion. Some of these new formats would be Instagram Ads, Lead Ads, DPA Carousel Ads, Local Awareness Ads, Audience Network for Mobile Web and Canvas Ads. The latest targeting options are dynamic retargeting with cross-sell and up-sell. You can also find out the most suitable variations for your business through ad tools that facilitate automatic A/B Testing and Optimization features. Facebook offers an updated tracking pixel with customized events accounting for flexible conversions and user tracking.

4. A lot of Cross-Selling and Up-Selling is going to happen with Dynamic Product Ads. Businesses doing this ought to know that the social network intelligently selects relevant items from the product set preferred by you to be shown in the ads and decides which product to show through techniques such as co-purchasing and co-browsing behavior. An example of cross-selling on Facebook is baseball bats and baseball gloves being sold, where Facebook cross-sells gloves whenever bats are sold.

5. Automation is becoming a rapidly growing trend in the world of online advertising. If you have not thought of it until now, you might want to from hereon. Perhaps you might want to consider working with a Facebook Marketing Partner. Every partner in this circle has their own proprietary automation algorithms, is capable of offering sound advertising advice and has access to all the latest features on the marketing application programming interface offered by Facebook. You need to start fast trying out new partners to find out whose services suit you best. If not a Partner, then try out Facebook’s own tools such as Ads Manager and Power Editor. The former is for novices and the latter for advanced advertisers.

These will be the most visible trends as far as Marketing on Facebook is concerned going forward from hereon. Make sure the campaigns created by you feature these so that you too remain in the race or else lapses might have competitors overpowering you in the advertising space.