Facebook For Business (2019 Updated)

by Rupa Chakravarty Digital Marketer by choice. And a Teacher by profe

So, we all are very much aware that Facebook is the largest and big daddy of social sites. With millions of active users worldwide per day. Moreover, this platform leaves no stones unturned to get people hooked to this site. Facebook is, again and again, experimenting and finding new ways to make sure that people spend their maximum time on this site. Leaving other sites and competitors behind. (Must say, Facebook loves their audiences)

Right now, Facebook is running on a short issue which is Messenger is not earning huge like the main Facebook itself. Well, it's not like Mark Zuckerberg and Co. Is running short of a penny. We all know that it can never happen. But the thing it is essential because it will help them to dominate over all other social sites. As we all know, one must always play Safe.

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Keeping all this in mind, Facebook has recently launched messenger platform 2.0. Through which new business tools for messenger are being launched.

Let's have a look at these:

Quick Contact Information: Last Facebook updated quick replies in 2016, Where it was easier to interact with bots. Now, Facebook is back and has a new feature added to it which makes it easier as your audiences can share their contact information with just one click.

Beginning today, if a business requests an individual's contact data. Then the individual can send a quick reply button. That will auto-populate with the individual's email or telephone number. That is related to their Facebook profile. The individual can then effectively choose and impart it to the business. In the event that the individual has more than one email address or telephone number. Associated with their profile. They will be given the alternative to choose which they might want to impart to the business." (Isn't that great)

Customer Chat Plugin Optimization: Facebook is also adding this tool into their website. With the help of this Business owners can add a personal touch with this tool. What this tool is all about? We have seen that when we chat in messenger the chat bubbles are blue in color. Now, what the business owner can do is they can choose the color of their messenger bubbles to match with their website.

Lead Generation Templates: So, the lead generation templates from Messenger makes sure that the bots ask the individuals normalize inquiries so to get a normalize reaction. Earlier, one of the greatest shortcomings of chatbots was their inability to process the open-ended inquiries. So, this update was made so that the chatbots can better understand more inquiries.

So, these are the new highlights for Facebook messaging App Messenger. Facebook is nowadays putting more focus on messenger we can see.