Facebook could hurt publishers by taking the news out of news feed
by WeeTech Solution Pvt Ltd Best Mobile App Development CompanyFacebook is found
experimenting some or the other things to give the users with the best
experience they can. While testing and implementing some of their experiments,
Facebook found to come out with an unacceptable feature that will impact the
publishers to certain extent.
The feature is based on
the removal of liked pages from the main news feed which will then be gathered
in a section separately called as Explore. Facebook tried and tested this newly
introduced feature in six countries so as to get an idea of its acceptance and
workability. But to their surprise the results did not turn out to be positive.
Reports stated after implementation of this feature of facebook, traffic to the
news feed dropped by 60-80%. Reports also stated that the publishers found it
inappropriate as publishers did not get good response out of this, and when
they use to rely on the facebook traffic, the traffic did not maintain its
consistency and used to run away as soon as it arrives without even benefiting
the publishers.
All this created a lot of
anxiety amongst the publisher’s community facebook tried to calm it out but it
did not work well. The test was conducted in Sri Lanka, Slovakia, Serbia,
Guatemala, Bolivia, and Cambodia. On the launch of this plan, it was expected
to be the future product of facebook and people thought that it will not be on
the field in present.
Facebook assured that this
feature shall not be rolled out for now, still the publishers are making it a
matter of concern for all of them. In the year 2012, various social media sites
altogether launched an app which shall helps the users to share their news feed
with friends and family. Initially the app managed to get good traffic but then
it did not last for long. Users started to object when they found that the
articles they have read where posted on their News Feed even without their
consent. This made Facebook change the visibility of Feed.
On removing the Liked
pages from a user’s main News Feed, there has been severe impact. The News
taken out from the news feed of the Facebook has impacted the Publishers to a
higher extent. One of the researcher stated that the content of facebook gets a
lot of strength when it is found connected to social stream, excluding the news
from the Social Stream is sure to leave a negative impression over the publishers
and will to engage them.
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Created on Dec 26th 2017 22:38. Viewed 1,020 times.