Facebook ads and featured posts: how to use them?

by Abdul Rimaaz Abdul Rimaaz Business Consultants UK

Advertising on Facebook can lead to important business results for a company - here are the differences between Facebook ads and featured posts.

Facebook has evolved from an entertainment social network, also becoming a very powerful digital marketing tool. There are many companies that have decided to invest in Facebook ads , obtaining many results in terms of business, but you have to follow a correct and conscious strategy: that's when to create ads and when to highlight a post.

Facebook ads and featured posts: the differences

For non-digital marketing experts, Facebook ads often get confused with featured posts, but these are two distinct things.

A featured post on Facebook is nothing more than a post published on the Facebook page that can be highlighted, for a fee, for the audience of your choice. This is the simplest way to advertise on the platform, but it is also the least performing because it has few possibilities for customization. When it is decided to highlight a post, this content is shown in the news section of Faceb ook as an advertisement; You can also select Instagram for placement, but you can choose to only use a post already shared on the feed.

In this type of activity it is therefore decided:

·         The audience to view the content

·         The spending budget of the entire campaign

·         The timing of duration.

Unlike the featured post, Facebook ads must be created through Ads Manager and provide a series of much more advanced customization solutions, which also require a series of specific technical skills. There are many advertising goals to be achieved and also different target groups of people who can view the sponsored content.

In fact, another difference is precisely this: if a featured post allows you to achieve only a few goals, such as comments and page shares, Facebook ads can optimize app installation activities, conversations on sites, video views and much more.

There are two other differences not to forget: the creativity of a featured post cannot be changed, while in the case of an advertisement you can intervene using different formats, changing images or videos and so on. In this way, the advertising campaign has much more chance of being appealing and therefore performing. The second concerns the advanced targeting of the public: in the case of the featured post you can only define gender, age and interests, while with the ads you can create similar audiences, create audiences through the profiled contacts of the mailing list and through the monitoring carried out with the Facebook pixel.

When to use Facebook featured ads or posts ?

The featured post, in general, is a type of advertising activity that can also be carried out by a non-expert person, with the aim of increasing the awareness of the page. The Facebook Ads do require professional skills of one of advertising specialist, and therefore are an economically significant investment, but it can lead to really significant business results not only in terms of awareness, but most conversions (leads, completed carts etc) .

Posted By Abdul Rimaaz

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About Abdul Rimaaz Senior   Abdul Rimaaz Business Consultants UK

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Joined APSense since, November 16th, 2020, From London, United Kingdom.

Created on Feb 27th 2021 13:33. Viewed 127 times.


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