Fabindia Mumbai turns into an ideal shopping destination

Posted by Khevna M.
3
Jul 15, 2015
942 Views

When fashion meets culture, the result is always a blend of comfort and ethnicity. That is what most brands are targeting these days. Bringing runaway trends with a twist of traditional designs and fabrics is the next thing. Fabindia is India's largest private platform where products are created with the help of traditional techniques and a blend of hand-based skilled processes. The organization links over 55,000 craft based rural producers to modern urban markets. Thus, by creating a suitable environment for competent and sustainable rural employment, the firm works towards preserving India's traditional handicrafts in the manufacturing process. Fabindia's products are natural, craft-based, contemporary, and affordable. Mix and match attires to create a timeless elegance in your looks. By teaming cultural designs with organic material, Fabindia Mumbai is introducing an ethnic appeal by crafting products that meet environmental standards and quality.  

The firm deals mostly in textile products. They include ready-to-wear garments and accessories. The categories that the company sells attires are for men, women, teenagers and children. Also in terms of home décor, the textile material is used to for kitchen linen, bed, bath, table, floor coverings, upholstery fabric and curtains. Some of the fibers that are used are silk, linen, cotton, silk, wool, grass, and jute. The brand also deals with home products in an extensive range that includes furniture, cane baskets lighting, tableware, stationery, and an exquisite selection of handcrafted utility items. Fabindia stores in Mumbai and other parts of the country also deal in organics products. Some include several types of spices, sugar, tea, fruit preserves, cereals, grains, pulses, coffee, honey, and herbs. When it comes to the personal care range of products, Fabindia's range incorporates soaps, pure oils, shampoos, hair oils, and moisturizers. They also include body scrubs, face packs, skin care products, and hair conditioners.

The reputed brand has created a vast presence in the market with their products being dedicated to emphasizing on traditions of the country. It was founded in 1960, by John Bissell. The firm that started out exporting home furnishings has today come to be known for its hand-woven and hand printed fabrics. The organic food and non-textile range were an extension of the brand’s commitment towards providing top-notch quality products. After a couple of years, the firm even ventured into handicraft jewelry that is currently popular among millions of women. Fab india Mumbai was another store that was launched to cater to the western and suburban crowd. It deals with a variety of products that the brand specializes.

Today, the firm has a pan-India presence and boasts of a largest private platform for different products that derive from traditional crafts and are inspired by ancient knowledge. A large proportion of these is sourced from the villages across India. The company works closely in collaboration with the artisans. They focus on providing diverse inputs including quality control, design, access to finance and raw materials. Fabindia stores in Mumbai are of the endeavor to provide customers with a choice of products and a lifestyle that creates an alternative to the mass-produced. At the same time, they also believe in creating sustainable livelihoods in the rural sector.

Enjoy the diverse cultures and crafts of traditional India by shopping at the Fabindia stores in Mumbai.
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