Eye Makeup Market Trends 2023 | Price, Size, Share, Industry Growth and Future Scope 2028

by Zayn Mathew Market Research Reports

According to IMARC Group’s latest report, titled “Eye Makeup Market Trends: Industry Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global eye makeup market size reached US$ 16.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.1% during 2023-2028.

Eye makeup includes products that are applied to enhance the appearance of eyes. These products primarily comprise of eyeshadow, eyeliner, kohl, and mascara, which are made using colorants, emulsifiers, thickeners, moisturizers, preservatives, fragrances, etc. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, the rising consumer demand for waterproof and mineral-based products has led to the emergence of numerous innovative products.

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Market Trends:

The rising consumer income levels, along with growing consciousness on physical appearances, are primarily driving the market growth. In line with this, the wide availability of eye makeup products across e-commerce channels providing diverse product offerings, hassle-free shopping experience, numerous discounts, etc., is also propelling the product demand. Additionally, the expanding retail sector pertaining to beauty and personal care products is further augmenting the global market for eye makeup products. Besides this, the emergence of numerous innovative products, such as organic, halal-certified, and vegan eye makeup products, will continue to drive the market growth in the coming years.

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Eye Makeup Market 2023-2028 Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

Amway Corp
Avon Products Inc.
Chanel S.A.
Colorbar Cosmetics Pvt. Ltd.
Lakmé Cosmetics (Hindustan Unilever)
L'Oréal S.A.
LVMH
Oriflame Cosmetics
Revlon Inc.
Shiseido Company Limited
Estée Lauder Inc
Procter & Gamble

The report has segmented the market on the basis of mechanism, operation, discharge pressure, end- use industry and region.

Breakup by Product Type:

Mascara
Eye Shadow
Eye Liner
Eye Pencil
Eyebrow Gel
Others

Breakup by Distribution Channel:

Hypermarkets and Supermarkets
Specialty Stores
Convenience Stores
Online Stores
Others

Breakup by Pricing:

Low to Medium Price
Premium Price

Breakup by Source:

Chemical
Natural
Organic
Halal
Other

Breakup by Region:

North America
Asia Pacific
Europe
Latin America
Middle East and Africa

Browse Related Report:

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