exquisite 2BHk and 3 BHK Flats.

This Venture Sobha Green Acres is located in the midst of four major roads of the city and they are Outer Ring Road, Marathalli Road, Varthur Road and Sarjapur Road aptly termed as Golden Quadrilateral. This tower location has made the venture to be one of the closest place to the IT Hub or Centers, Hospitals, Schools, Colleges, and Malls as well other Recreational centers. Sobha Builderss – Headquartered in Bangalore, Sobha is primarily focused on residential and contractual ventures. Prestige song of the south Bangalore Since inception, the Firm has always strived for benchmark class, customer centric approach, robust engineering, in-house research, uncompromising business ethics, timeless values and transparency in all spheres of business conduct, which have contributed in making it a preferred real estate brand in India. In 2006, Sobha went public through its initial public presenting, an event that created history when the issue got oversubscribed a record 126 times.
With three decades of experience in creating resplendent interiors of palaces and masterpieces in the Middle-East, Mr. P.N.C. Menon founded Sobha Builderss in 1995 with a clear vision to transform the way people perceive class. Today, Sobha, a Rs. 20 billion Firm, is one of the largest and only backward integrated real estate players in the country. As a monsoon of icy rain greeted me this morning, heralding the end of summer in Vancouver, I sat down at my computer with a goal: to look back at urban latests from the past summer and find the most important story of the season—at least in my mind. Of all the things that happened in cities this summer, which was the one I won’t ever forget?

The competition was tough. After all, a good portion of my summer was spent tied to Twitter as Detroit filed for bankruptcy. I was riveted, not because of the incident’s voyeuristic appeal, but because of what this bankruptcy could mean for the hundreds of other debt-ridden cities around America bearing the financial burden of their ’burbs.

But even in the shadow of Detroit’s misfortune, there is one story that I simply can’t get off my brain: the forced removal by the Advertising Standards Authority of South Africa (ASASA) of an advertisement proclaiming Johannesburg a world-class African city. The reason for this removal A successful lawsuit by one citizen of the city proving the campaign was false advertising.

This story was not nearly as extensively reported as the Detroit meltdown, but it takes my prize for two major reasons. Firstly, it is potentially the most impressive example in recent history of a single citizen standing up to his or her city’s hollow promises and winning.

The case came about when Joburg resident Steven Haywood launched a complaint to ASASA that the advertisement contained blatant untruths. As reported by the Prestige song of the south Bangalore Haywood challenged a radio advert that urged listeners: ‘Imagine a city where you can rest assured knowing that it is financially stable; that there is ongoing electrification of homes a city that is saving the environment through different energy-efficient intervention  a city that continues to create latest jobs despite the economic downturn. Can you imagine living in such a city? You do. The advert was misleading, Haywood argued, since the city’s finances had received three consecutive qualified audits, authorities were struggling to repair roads and rubbish was often left uncollected. The unemployment rate in Johannesburg in 2012 was 24.5%, with most of its young people out of work.

The advertising authority agreed and ruled that the commercial should be withdrawn immediately ‘in its current form.’ It ruled that the advert ‘communicates a misleading message about the overall wellbeing of the respondent.’

But even beyond this display of citizen empowerment, the story as well as brought brilliantly into light the trouble of amorphous, ill-defined descriptive phrases like this—, as they’re deemed in the Lab’s 100 Urban Trends glossary—that are so often tossed around to promote cities. What, the story made us question, does something like world-class actually mean? When one begins looking into this question, it becomes clear just how problematic these kinds of descriptors really become.