Explore Top Features of Magento - A popular eCommerce Development Platform

by Rob Stephen getaprogrammer

Magento is one of the most popular eCommerce website development platforms today. It’s because of its features that make development so easy and quick.

Do you know why a Magento development company ensures better results when it is all about building an e-store? It’s because of the features of Magento that make the entire development process so fast, smooth, and simple. This feature-rich framework ensures ROI-driven results to businesses and offers the business owners flexibility to have control over the functionalities of the site.

Features like catalogue management, robust marketing tools, etc. ensure to give an amazing shopping experience to the customers. The intuitive interface of this framework helps to tailor the site as per the business requirements. Backed by an expanded support network, this framework has proved to be the ultimate solution for building eCommerce sites.

Here’s the list of the features of Magento: -

Catalogue Management:

Whether you run a business of electronic items, beauty products, fashion accessories, or anything else, your catalogue is the primary component of your e-shop. And, this framework has an easy-to-use and extensive catalogue management feature that supports downloading things like music, videos, images, etc., lets you effortlessly delete and edit the product reviews, supports complete inventory management, allows export and import of products, has customisable options like watermarking and resizing, and lots more.

Promotional and marketing tools:

Magento not only helps to manage your e-store easily but it also helps to promote and advertise. It has innumerable tools to make marketing simple and effective. From cross-selling and upselling to the generation of unique coupon codes, quantity discounts, multi-tier selling, and providing complete coupon sharing reports, this framework supports all.

Search engine optimisation or SEO tools:

With this framework, you can easily access the SEO tools like the SEO friendly URLs, Google Site Map, search engine compatibility, auto-generated search terms, multiple customer-sorted attributes, product tags, etc.

Website management:

When you choose Magento for building your e-store, you get a pre-installed or you can say an in-built content management system that is CMS. This makes website management easy. In addition to this, this framework also offers features like the use of multiple languages, multiple currencies, the use of CAPTCHA for verifying and authenticating the users, and many more.

Order management:

This framework also covers an easy order management feature. The admin panel of Magento lets you add, edit, and view the orders. The list of features also includes shipping labels, invoice printing, packaging slips, and a few more. With this framework, you can also avail functionalities like order status customisation, credit memos, multiple invoices, order notifications via email, and many more.

Quick checkout:

This framework facilitates quick checkout functions, which are important for running a successful eCommerce store. With Magento, you can get features like payment gateway integration, single-page checkout system, integration of shipping modules with the detailed order dispatch information, SSL or secure socket layer support for the orders, etc.

With so many features, Magento serves as one of the best eCommerce development platforms today. Hence, choosing a reputed Magento development company for your business can be a great idea. An impressive Magento site ensures to offer the customers an exceptional shopping experience.

Rob Stephen is an expert developer of a renowned Magento development company, GetAProgrammer. The author has written this article to make business owners understand the ease of working with Magento because of its amazing features.