Explaining You the Advantages and Disadvantages Involved In PPC and PPV Models

If you look at the two models pay-per-click or PPC and pay-per-view or PPVprovided by online search engines to the websites or business owners you will definitely find it the most suitable option to promote your online business. In both the cases, you require website visitors to accomplish the given task. Visitors can click on an ad and they will be redirected to the business website in a PPC model. On the other hand in PPV a visitoronly has to view an ad in order to achieve the goal. These tools are extremely imperative for business owners to calculate the visitors and clicks.

There are likewise advantages and disadvantages associated with both the models and to discover which models should suit the most to any business requirements, we need to understand the advantages and disadvantages of both the models.

Advantages of Pay-Per-Click
• PPC is commonly used to create more traffic to your website to attract more visitors to your website.
• The other benefit involved in PPC as your online advertising model is its ability to bring in fast results.
• PPC enable a marketer to control over the pricing strategies of online advertising by selecting limited yet effective keywords to promote.
• When you're using mind it you've to pay for only those ads that are actually clicked by the visitors. This helps you to achieve maximum return of investment.

Disadvantages of Pay-Per-Click

• The biggest drawback of PPC is this kind of advertising is not suitable for marketers who have not prior experience using this tool because it is quite complex to understand.
• You could end up with paying huge amount of money without any positive results if you're not following this approach correctly.
• The sponsored links are clicked by only few visitors.

PPV is another online advertisement tool available for marketers and business owners. PPV is quite a new approach in the market and anyone can easily launch the PPV campaign with having little knowledge regarding this field. There are many marketers who are encouraging towards the PPV models because of its simplicity and cost-effectiveness. Let's also have a look on the advantages and disadvantages associated with PPV.

Advantages of Pay-Per-View
• As also earlier said, the biggest advantage associated with it is its cost effectiveness. Using PPV you can reach up to a large number of people who might be interested in the listings.
• PPV is a great way to create brand awareness among potential customers. Through your intense efforts you can create an attractive ad and promote it online to engage more and more customers.
• This is cheaper and affordable tool as compared to the PPV, which is quite inexpensive in the online advertisement world.
• In PPV, you can likewise track the results and choose the ad that can actually bring positive traffic to your business.

Disadvantages of Pay-Per-View

The biggest challenges faced by the PPV model are the requirement of time and experience. Using the PPV advertisement, user has to monitor the keyword on a frequent basis in order to see the effectiveness of keywords.

Besides several merits and demerits of online advertisement, it has made possible for many business owners or marketers to stay focus on certain keywords that are potentially bring huge amount of traffic to your website. Back then, it was quite difficult to guarantee the success especially in newspaper ads and TV ads. This is where PPC and PPV models are offering flexible and approaches to the marketers to increase their business. Considering all above pros and cons will certainly play a vital role in applying these models.

The writer of this article is an online marketing experts. He writes about different aspect of Google Adwords Management Services in India. Apart from that he also gives consultation on online advertising to various companies.