Explainer Videos – 10 Ways to Use Them to Rank Highby Silvia W. blogger
Explainer videos can boost your search engine ranking. You have the option to create them yourself or hire a professional agency to make the video for you. Google now features videos in its search engine results. When you are optimizing your business video on a platform like YouTube, you are doing Google a favor as well. An explainer video offers you no end to creativity. Experts in SEO marketing suggest that explainer videos for a business should be insightful. The thumbnail for the video should be created with the above goal in mind. If you are able to create good quality explainer videos, you effectively can get more searches to your channel with success.
Explainer videos can boost the SEO of your business website in the following ways-
1. Explainer videos bring you more quality backlinks
If you explore the Internet today, you will find there are several sites in the same business niche. It is obvious that authoritative websites will not link themselves to random web pages without genuine reasons. As a business owner, you should offer information to the targeted audience as well as the authority website that links to your webpage. The video you create for the targeted audience should offer you value. With an explainer video, you are able to present statistics, facts, and other useful insights in a really entertaining way. Besides the above, you can post your explainer video on different video sharing platforms with your business webpages. This, in turn, will increase the chances of visitors locating your videos. Authoritative sites will also find your video and link back to you.
2. Search engine bots can rank your site for more keywords by transcribing your explainer videos
Experts in SEO state there are many advantages of transcribing business explainer videos. Firstly, these videos will help users to clearly read the text you wish to explain to them in the business video. You are able to convey the message to the viewer even if the video is in the mute mode. Transcribing your explainer video makes it simple for search engine bots to scan through the video text and rank the business video for several keywords that you strategically place in the text.
3. Retention rates improve
More and more people stay on explainer videos till the end as they are generally short. Most of these videos are lesser than 2 minutes in duration. The text of these videos is to-the-point and straight forward. Google prefers explainer videos as they are able to keep the audience engaged for a longer period of time.
4.Improved social signals
Google has recently embraced social signals for determining the page ranks of a website. The business can expand its reach and connect with more and more customers. Moreover, with the process, sites can earn more backlinks. The business is able to establish a solid presence in the competitive market. For a better understanding of how social signals by Google works, a business owner can always consult experienced and trained professionals in the field of search engine optimization. In this way, one can get a clear idea of how social signals work for boosting SEO.
5.Better click-through rates
There are several uses of the Internet that are keen to get insightful information in a short period of time. Explainer videos are an ideal way to meet the above need. With the help of a good SEO company, you are able to create videos that have a positive impact on social media. If you can create stunning thumbnails with a good title and meta-description, visitors who are looking for, you will click on your business link. If the click-through rate is higher, it renders a positive signal to search engines as they promote your business page.
6. More engagement indicates improved SEO rankings
Research by experts in SEO state that videos get more social shares than images and text. Users will not only like the explainer video, but they will also comment and share them with their network. They also will be able to visit other webpages like a product page or opt-in page after they watch the video. In this way, the performance of multiple pages improves on search engines.
7. A clear voice in videos will impact the performance of voice searches online
Research has proved that videos with a clear voice gain a lot of momentum in the future. Search engines like Google love media files and videos that have a concise and clear voice. In explainer videos, a business is able to give search engines precisely what they seek. Search engine bots also find it simple to understand and rank pages. Today, experts in SEO suggest you should optimize your site for voice searches online.
8. Explainer videos improve the value of a business blog
In the past, the text used to improve the value of a blog that helped it to perform well. You will not get the desired returns from a blog if it only revolves around the text. Experts in SEO say that in order to add value to the blog, one should add media files like videos, images, etc. Moreover, you can effectively embed the business explainer video to the business blog that will increase its value. For instance, if your explainer video is 2 minutes in duration, visitors will spend at least 2 minutes on your blog, it is assumed. If your business videos trigger the interest of visitors, they will read the whole blog post as well.
Therefore, explainer videos have a number of salient advantages when it comes to boosting the search engine optimization of your website. With explainer videos, you can also increase the chances of convincing influencers to share the content of your website. This helps you to earn quality backlinks for your site. Instead of sending them emails all the time, you can reach out to influencers and encourage them to share your content. In this way, you grab a competitive edge in the market and lead the path to progress! You could also visit traffic travis
Created on Aug 26th 2019 00:14. Viewed 170 times.