Expanding your business across state lines

by Larry Chetan Business

Venturing into these new online markets can outshine traditional businesses especially in these modern days where the e-commerce is taking over the industry. Luckily you do not need to set up shop in every state if you decide to expand your business to neighboring states. You can still run a nationwide business venture form a single location without increasing your operating costs. All you have to do is streamline your sales process and ensure that your operations are highly efficient. But before your business can be foolproof, you need to focus on a few key things.

First, you need to guarantee that you are accessible to the market you are targeting. Setup a lead management system that ensures that you are able to sustain and close as many cross-state leads as possible. Invest in the development of a user-friendly website capable of processing orders, capturing leads and auto-replying to enquire and redirecting website traffic to intended web pages.

Second, you need to embrace social media marketing. The internet has made it increasingly easy to reach your target market and at a fraction of regular price. Hire a social media manager if you are not well versed in social media marketing and ensure that they understand your business goals. Invest in a customer relationship management software (CRM) that is integrated with social media pages such a HubSpot to enable you to respond to customer queries in record time and to also analyze marketing campaign statistics.

Next, you need to determine your product delivery system. Just like in meetings, you can only make a first impression once. If you want to expand your business across state lines you have to ensure that you impress your new clientele by having efficient product delivery service. This can be done by using services such as overnight shipping. Going the extra mile to ensure that your clients get their products in record time will key to maintain traffic as well as referrals. Word of mouth advertising is an understated source of business.

Another option is to look into a courier service if you are going to use drop shipping to fill your orders. If you are in the fashion business and are looking to expand your business to California for instance, you can use an Oakland courier service to pick up items from your wholesale supplier and deliver them directly to your clients. This reduces your shipping costs and the order filling time.

In conclusion, you will need to do a lot of reviewing and revision of your strategy until you get the formula right; this might take you a few trial and errors.