Customer reward programs are a must to lure customers into
the store and make them buy things these days. The rewards can be in the form
of coupons, discounts, sale or gift vouchers. Earlier, the business owner has
to take pains to make sure several people notice the sale or discounts and
spend a lot to advertise them. The return on investment is usually quite low in
such cases. What if there is an innovative way to make the rewards programs reach the customers right
away? Install an iBeacon in the store premises and it will take care of the
rest. The iBeacon is like a wireless speaker, except it sends message to the
customers in the stores rather than make announcements about the sudden
discounts.
Customers
scaling the shop lazily unsure what to buy will get mobile alerts about sudden
discounts on products. They can cash in certain stars for visiting the store
that particular day. For example, a person who simply comes to window shop will
be awarded 5 stars and they can get a 3% discount on certain items if they cash
those stars within that day. This will make them buy a product definitely.
Regular customers will be included in many such customer reward programs.
A person
visiting a bookshop daily to get newspapers will get the paper free on the
tenth day as they have accumulated certain stars just by visiting the store.
They can simply cash the stars for free products or get discounts on other
products they buy for the same amount. Such customer rewards programs are a boon for store owners
to attract more people and increase sale.