Evolving Trends in the Ethnic Wear Marketby Anika Dixit Blogger
Over the years, the ethnic mens wear industry has undergone various changes. Through thick and thin, they have bounced back stronger with each collection better than the other.
From being bombarded with countless international fashion brands to inaugurating home grown labels, the Indian ethnic men wear industry has witnessed a 360 degree change in the lifestyle.
Being the most forward-looking and a fast-paced industry, the challenge is multiplied for the mens ethnic wear wholesale suppliers. The fashion environment changes before they even get to grasp the change mentally.
The new age men ethnic wear incorporates both Indian and international influence that gives rise to the indo-western style. For many it might be overwhelming to find new age wear as they like to keep it extremely traditional. Wearing ethnic is something that they look forward to as it gives them a sense of connection and keeps them grounded.
Industry experts underline the various trends revolving around the growth for ages.
Trend #1: A great amalgamation of Indo-western
India is home to the highest youth population. 50% is under the age of 25 and 65% is below 35. Possessing the exposure created by internet and social media has tuned the youth brand-conscious and trend-oriented that in turn has given rise to unprecedented opportunities for retailers and brands in the space.
The acceptance of fusion wear is rapidly increasing, so is the demand for indo-western ethnic clothing, where they give an advent of mix-and-match styles which has completely taken the market by storm. Fusion wear ranges from kurtas worn over simple jeans to sherwanis with dhotis and ethnic waist coat paired with plain kurtas or shirts.
There has been a rise in designer tuxedos as well. This one piece is totally foreign influence but youngsters of India have acknowledged its presence by heart.
Trend #2: Men’s ethnic wear industry at par with women’s
The men’s ethnic wear sector has progressed like no other. Women fashion industry has always been of the highest demand and raging industry. Now the men's wear is coming at par with it as suggested by men’s ethnic wear wholesale suppliers.
It is no longer limited to occasion wear such as weddings and festivals, men do want to dress in Indian on normal days as well as on occasions. With increased content related to fashion and rising awareness through social media and news about Bollywood, there is a rise in the number of occasions like such consumption.
The world of men’s ethnic fashion industry is explosive and stable at the same time.
Constant change in trends that occur whole year round are highly influenced by a cohesive function that is seen in the current times. Post lockdown, the experimentation has started revolving around the narrative of standing out in the trendy clothes for men yet keeping it traditional.
Social media platforms like Instagram, Tik-Tok and Facebook are already witnessing a rise in the number of customers who want to and are welcoming the ethnic fusion men wear.
Created on Dec 13th 2022 03:25. Viewed 63 times.