Everything you Should Know about Domain Authority (DA) and Spam Score

by UTL Solar India's Best Solar Company

What is Moz's Domain Authority?

The Domain Authority is a metric calculated by multiple factors.“Moz”

“Moz was founded by Rand Fishkin and Gillian Muessig in 2004. It was called SEOmoz, and started as a blog and an online community where some of the world's first SEO experts shared their research and ideas.”

It is scaled on a 100-point scale. One of them includes:

Total number of backlinks
Total number of unique domains

Having a high domain authority score is equal to a good backlink profile in Moz's algorithm.

In the same way, if a website's domain authority score is low, it may not have high-quality backlinks.

Good Domain Authority (Moz DA) Score?

According to Moz, there is not really a "good" or "bad" domain authority score.

In general, the closer a website's DA PA is to 100, the more likely it has a good domain authority. Similarly, the closer a website's score is to 0, the lower its DA score will be.

Below is a table for a general understanding of what a good authority score is.

Domain Authority (DA)	Level
0 – 10	Worst
10 – 30	Bad
30 – 40	Acceptable
40- 50	Average
50- 60	Good
60 – 90	Excellent
90 – 100	Best

What is a bad spam score?

Moz uses 17 flags (number of factors that may or may not increase spam score) to measure the spam score. Below is the ratio between the number of flags and the probability of a spam score.

Spam Score

Spam Score	Level
1–30%	Low
31 – 60%	Medium
61 – 100%	High

Why do High Domain Authority and Lower Spam Score Matter?

Keeping higher domain authority and lower spam score helps to focus on ranking factors including:

Building quality links
Avoiding spammy links
Improving user experience
Enhancing social media presence

How Can you Improve domain authority.

Below are the ways to improve the Moz rank of your website:

Guest blogging

Write quality content for a guest post because link equity is a give-and-take process. When you link to other quality websites, you will get high authority mentions.

These do Follow/no-follow links will help to improve your Moz rank.

Hire an SEO agency

Hiring a A reputable SEO agency or SEO professionals will make your site better.

They can get backlinks from websites, build a link building strategy, avoid low-quality links, and fix them to improve the site DA score.

How to Improve Ranking Position on Google SERP?

Following are the critical factors that can improve your position on Google and other search engines. Note that these are only basic factors. Here is a detailed post on this topic.