Everything You Need to Know About Trade Show Marketing

An effective trade show marketing strategy makes it possible for you to reach and find your target audience. By presenting your products or services at industry events, you increase the chances of improving your sales and building a network. In 2016, tradeshow revenue in the United States was at $12.8 billion, a figure that’s on the rise as more companies increase their trade show budget, the Statista reports. If you’re ready to join the fray, make sure you get a successful turnout for your events. Here are a few lessons to help you.

You’ll have plenty of competition on the floor. With people bombarded with information from every corner, that makes it harder for them to pay attention to every single one. One way to stand out and grab consumer attention is to be concise with your booth messaging. Don’t waste their time with long marketing messages. Being straight to the point will help you get noticed, Channel Futures says.

Handing over a massive folder or paper full of information isn’t the way to get people to pay attention. Keep your marketing materials short and easy to carry. If you have anything larger than postcard size, revise those materials.

A lot of companies think freebie giveaways will do it every time. But remember, you’re competing with a lot of companies that market to the same target audience and that probably sell the same products or services that you do. You need to stand out. Use this as an opportunity to encourage consumer brand engagement. Think of an item that ties into how unique your brand is. That will be more memorable for the attendees.

A boring booth will compromise your chances of generating any consumer interest. Invest in a custom trade show display to ensure you’ll grab the attention of your target audience. With the average human attention span shorter than a goldfish, investing in a quality display will help position you for success.

Look for booth display providers. Getting reusable equipment is a smart investment, especially if you plan on attending more trade shows in the future. Check out options from trusted and reputable brands and companies to get a booth that captures your brand personality, stands out, and helps you achieve your trade show marketing goals.

It would be nice if you could reach out to all the attendees. But don’t focus too much on getting too many leads. Instead, put your efforts into marketing to the right ones. With the best leads, you’ll still have fantastic results.

Your staff are the people you put at the frontlines. Are they personable? Can they handle the questions? Do they know the company’s goals, products, services, and more? Can they provide answers aligned with the personality of your brand? Train your staff and make sure you pick the right ones.

Report this Page