Everything you need to know about marketing campaign management

by TM Maria Be a king in your own kingdom

There are countless marketing campaigns running around the world at the same time (probably some arrive in your inbox while we talk). It is not surprising that people have been immunized so much to such striking issues. With advertising campaigns, by email, for fairs, print and others sometimes it is overwhelming and, because of its frequency, it can be difficult to decipher why you give them the priority. Campaign management requires careful planning, timely execution and a lot of knowledge and information about the audience you are trying to reach. The management of marketing campaigns usually requires a team of marketing agents, depending on the size of the campaign.

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What is campaign management?

Campaign management involves planning, executing, tracking and analyzing a marketing initiative; sometimes focused on the launch of a new product or an event. Campaigns typically include several email messages that are sent to potential buyers, social networks, surveys, printed materials, sweepstakes, and so on, all focused on a similar topic or idea. Marketing campaigns are launched to get potential buyers worried about a specific problem: a problem that can be solved using your product or service. These campaigns are essential to attract the public and make your brand known. To master multi-channel campaign management, you have to know what your audience is interested in. What problems are you trying to solve? How is your daily routine? What will attract your attention? These are the basics of creating a marketing campaign that gets conversions.

What does a marketing campaign manager do?

Now that you know what campaign management is, the time has come to respond: what is a campaign manager? What does a campaign manager do? A marketing campaign manager typically has experience in the field of email marketing, in addition to being familiar with managing customer relationships and marketing automation tools. It normally collaborates with sales agencies, sales operations and external agencies to execute marketing campaigns, as well as to measure and report on its effectiveness. A marketing campaign manager is responsible for planning and executing the marketing campaign to meet the objectives and meet the needs of the marketing team. In addition, it supervises and schedules everything related to the client;

First steps

2018 is already here, and we are in the perfect moment to start thinking about all the seasonal events that your brand could take advantage of during the next 12 months. After all, focusing on these seasonal campaigns could be the key to achieving the best exercise in the history of your company.