Essential Techniques Used By SEO Services Provider In Boston

by Aiden Goh Author

Your website needs cutting edge Search Engine Optimization - that’s a no-brainer. Nearly 80% of the visitors to a website reach there via Google search.

When a user searches for a product/service or information there are thousands of sites that may be able to provide it. But all these websites do not make it to the top of Search Engine Results Pages (SERPs) and will never be seen unless one digs until page 82 of the search results!

That’s where we help, get in touch for quick consultation from our Boston SEO services, and take the first step towards pushing your website to top rankings.

How should you go about optimizing your site? We have summarized the process for you; read on.

Long term commitment

SEO takes time. Even if you spend a million dollars there is no way to leapfrog your site to the top of Google rankings in a week or two or even a month. SEO requires you to remain committed to the process for at least several months and probably a year. Our Boston SEO company delivers results in the shortest possible time by using the latest tricks in the trade.

Emphasize keyword research

Research proper keywords that relate to your site, product, and line of business. Your target audiences may not refer to your products the way you do. And with ‘voice’ emerging as the ‘search medium of the future’, keyword research becomes all the more important.

It is difficult to rank high on general keywords (within a short period) and use of very specific keywords may provide too few visitors. The answer - judicious selection of a portfolio of keywords between these two extremes.

Write perfect meta descriptions and titles

The page title is hugely important for good SEO hygiene. It tells Google as well as the search result page visitors about the contents of the page. Always use keywords as part of the page title.

Meta descriptions are text snippets that appear just below the page title in the search results. While they may not help in ranking higher but they do tell Google what the page is about and attracts visitors’ attention.

Lastly, make your page URL SEO friendly. Talk to our Boston SEO services experts to know more on how we can speed track your ride on this laborious and often energy-sapping journey.

Host a blog –

A blog on your site is a great way to publish fresh content, with all relevant keywords. It is also a way to show that you are a thought leader in your line of work/business. Host the blog as a part of your site so that your domain benefits from incoming traffic.

Link your website to social media accounts

This is a sure-fire way to generate more traffic. Induce your social community on Facebook and Instagram to visit your website by any means possible (fair not foul). There is a greater chance of conversion and some of them may mention your website in their posts.

Conclusion

Though SEO is a time-consuming process it yields great value in the long run. Disseminating information about your business through your website is the most cost-effective way to advertise.

SEO demands time and energy, and if you need someone else for that, let our Boston SEO services come to the rescue.