As we all are living in an era of digitization and we are digitized, on an average a normal person spends around 4 hours daily on internet and after analyzing their surfing time and their dependency on internet, digital marketing came into existence. Digital marketing is all about using the internet to promote the product or services in different ways to reach the potential as well as existing customers in a very short span of time. This is done by using an online cyber space and using it as a platform to sell or buy the products and get connected to public globally. We use digital channels to advertise in this type of marketing like social media, search engines and reputed websites. So we are using electronic media for advertisement and this type of marketing is far better than old traditional way. Many people are turning their career in digital marketing some courses like seo content writing is also very popular among youth.
Digital marketing has left a very significant impact on the social behavior of people. The immense use of technology in the recent days has also significantly affected business world. The traditional strategies can never offer the leveraging benefits of the marketing via internet. It simply boosts the outcomes of business. A quick shift has been in the behavior of the consumers is been recognized and now consumer is more aware about the things such as latest products and services so they are more aware of the services and are easily adapting to new communication and marketing.
Some of Its Advantages Over Traditional Methods Are the Following:-
Prompt Publicity: No, doubt unlike traditional sales approaches where businesses for advertisement and publicity use offline methods like posters, newspaper ads etc. But things have drastically changed now the reason is Digital marketing where one can use social media and other platforms to advertise them very fast as well as it covers much larger scale.
Reduction in Costs: with digital marketing you can reduce your print media cost and expenditure spend on visual ads, therefore it’s a very cost effective method of promoting.
Easy to Measure: Measurement of specific goals has become a lot simpler with Google analytics.
Larger Exposure: This has opened up door for international business and trade.
The word ‘digital marketing’ sounds amazing but what are the types of it is still not clear to many. It is diversified into nine types basically which are:-
- Pay-per-click (PPC) Advertising.
- Search Engine Optimization.
- Public Relations.
- Content Marketing.
- Affiliate Marketing.
- Social Media Marketing.
- Viral Marketing.
- Email marketing.
- Influencer Marketing
There are many institutes opened up for digital marketing trainings in major metropolitan cities like Kolkata, Mumbai, Delhi and Chennai. Digital marketing is the only course that assures you success digital marketing institute in delhi provides students certification with real live projects experience.
The jobs opportunities for digital marketers are increasing day by day, whereas the potential digital marketers are less compared to demand therefore a candidate in a position to demand higher pay and grow at fast pace in this field with unlimited knowledge.
Whereas Certifications will help establish your knowledge and prowess in the domain. Ensure you take up Google Analytics IQ, Google AdWords Exams etc. once you feel you are fairly competent and want to test that theory.