Enormous growth in Ice cream Market in Egypt: Ken Research
Ken research
announced recent publication on, “Consumer and Market Insights: Ice Cream in Egypt” This market insights report focuses on the
Ice Cream market in Egypt. It sheds light on the ingredient materials, types
and closures category level distribution data and brands market shares
prevailing in this economy. Market analyse overall market value and volume data
with growth analysis for 2010-2020. The category coverage inculcates value and
growth analysis for Artisanal Ice Cream, Impulse Ice Cream-Single Serve, and
Take-Home and Bulk Ice Cream with inputs on individual segment share within
each category and the change in their market share forecast for 2015-2020.
Leading player's market share of various brands and private labels followed by
private label growth analysis during 2012-2015 is viewed. The percentage of
sales within each category through distribution channels such as Hypermarkets
& Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade
and others is provided followed by the packaging data analysis, which compasses
consumption breakdown for packaging materials and containers in each category,
in terms of percentage share of number of units sold. Packaging material data
for Flexible Packaging, Paper & Board and Rigid Plastics; container data
for: Bag/Sachet, Tub and Wrapper etc. are given due importance. Clients can
very well identify elevated potential categories and explore further market
opportunities based on detailed value and volume analysis. Existing and new
players can analyse key distribution channels to identify and evaluate trends
and opportunities hence, gain an understanding of the total competitive
landscape based on detailed brand share analysis to plan effective market
positioning in Egyptian ice cream market.
It is seen that the Egypt's Ice Cream market will register high growth
in price terms compared to volume terms during 2015-2020. Escalating income and
substantial youthful consumer base will drive the growth in Ice Cream market.
Ice cream has witnessed stronger volume growth in 2016 than in the previous
year, which illustrates that the category has been able to recover from the
poor economic conditions that put a strain on both impulse and take-home ice
cream sales. Nestlé Egypt SAE is still the frontrunner in ice cream in 2016, with
more than seventy percent of value share. The company offers a very large
variety of ice cream brands under several different categories. Additionally,
these brands have an established presence in the market and they are the
subject of significant marketing campaigns, particularly television advertisements.
Nestlé is also well placed to develop and introduce further brand extensions,
which include more ingredients or different flavour groupings. Artisanal Ice
Cream is the largest category in value terms as well as in volume terms, in the
Ice Cream market. In the category of Impulse Ice Cream, single serve is calculated to be the greatest
growing category in terms of both off-trade and on-trade value and volume
during the forecast period.
Egyptian
consumers are opting for value for money products in the Ice Cream market. As a
result, Kimo, Sqizz Nestle, Dolecca and Hawaii are the
leading brands in the Ice Cream market in Egypt. This
projected growth is based on the presence of a higher number of brands in the
category and the wider variety of flavours, which have been introduced. The
leading companies are taking a positive stance in terms of increasing sales
through continuous innovations. Additionally, as the country’s political and
economic situation improves, consumer confidence is set to increase. Therefore,
companies are likely to introduce new brands, specifically ones that appeal to
children and that are positioned as inexpensive.
In
Egypt, Artisanal Ice cream manufactured by small local producers for sale on
the premises. Also includes branded gourmet ice cream and includes both on and
off trade consumption. On trade-includes Gourmet ice cream (eaten on premises
of small ice cream parlours or local producers and branded gourmet players).
Includes all scoops, cups, cones, soft-serve etc. manufactured by artisanal
players. Off trade-includes Gourmet ice cream (small ice cream parlours or
local producers and branded gourmet players-taken away for consumption and NOT
consumed on-premises). Includes any packaged impulse/take-home ice creams
manufactured by artisanal players.
Companies Covered
IFFCO, Kheir
Zaman, Mars, Incorporated , Ragab Sons, Spinneys Egypt Ltd, Unilever plc
Key Factors Considered in the Report
Egypt Ice Cream Market Research Report
Ice Cream Market Size Egypt
Egypt Ice Cream Demand
Ice Cream Market Future Outlook Egypt
Egypt Ice Cream Market Trends
Milk Products Demand Egypt
Egypt Ice Cream Industry Outlook
Egypt Ice Cream Market Competition
For
more coverage click on the link below:
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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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