Email Still Rocks!

Email as a communication medium is getting more and more acceptance, especially among the 'new generation internet savvy youth' in India. Internet penetration among the students in India in the age group of 13-18, may be as high as 70 %. Though exact statistics aren't available, it is estimated that there are 42 Million Plus Active Internet users in India. Like the rest of the world, search and email would be the first two actions any newcomer initiates in the virtual world. You can also learn email marketing as we do with Techstack through joining Internet marketing course in Delhi.

Although Internet as a Marketing medium has much evolved in India, especially through paid search & online Banners and entry of Ad Networks & Digital Agencies, still, Email has never much evolved as a marketing tool. Majority of the email marketers who claim to be "serious email spenders" still might not be in a position to answer the simple questions like;

1) How Good is my email listing?

2) Whether the Commercial emails, I send across is getting delivered to the Inboxes (Deliverability)

3) Whether I have to pay some attention to the subject line

4) What kind of accounts the Marketer should get on his Campaigns

5) Is email marketing all about Direct ROI or is it has an intangible value to the advertiser.

Let me share my experience with a leading Retail chain in India, during one of our marketing discussions. They were running a regular loyalty programme to their entire email database, And routine mailers were targeted to these "opted in " users on a bi-monthly basis. The moment we spoke about listing hygiene, the marketing team stated they "think" their database is good. However, there can be 5 % Invalid addresses".

Finally, as we conducted the first mail shot to the whole database, to our surprise (client's too), almost 30 percent of the database was invalid email addresses; We initiated the list cleaning activity and even then the very first email shot resulted in only 90 percent deliverability. Before we went life, we've ensured to conduct different spam compliance tests which can be very crucial in any good email marketing programme. A/B Split tests were initiated with different subject lines and content customization. Following 3 weeks of joint effort, the client is now seeing deliverability as high as 99 percent and could offer customizations in the product offerings based on historical data. To reiterate some of the benefits of this approach;

1. Better control over your Marketing Email Campaigns & Better ROI

2. More Personalized reach to your customer

3. Better Knowledge of the "wants" & " likes" of the email recipients, based on which the marketer can create new clusters and customized offers also.

Conclusion:

If you are email marketer always know how good is your list and provide customized supplies by analyzing the offline and online purchase behavior as well as the 'click-through patterns' across segments. Any realistic marketer knows that all these activities won't happen in a flip of a second; yet needs a patient, systematic and scientific approach. To make it simple email as a marketing tool is extremely measurable. You can also have a word with my new project that is quickbooks tech support.

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Created on Oct 14th 2017 07:01. Viewed 343 times.

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THIS ACCOUNT WAS HACKED BY @MRBAN01 on telegram  BY @MRBAN01 on telegram Techstack Internet marketing service 4th Floor, plot 7, Lane 2, Behind Saket Metro Gate, 2, Westend Marg, Saiyad ul Ajaib, Sainik Farm, New Delhi, Delhi 110030 techstack.in 093198 44494 May 8th 2019 12:57