Email Marketing: 5 Top Tools for Cold Outreach Automation

Email marketing is one of the most effective ways to communicate with your audience, drive app downloads, and grow your business. With just a few clicks of a button, you can send a mass mailer to all your contacts – or target a specific group of people – with the click of a mouse. It's no secret that email marketing can be incredibly powerful when used correctly, but the key is to develop an aggressive yet streamlined email campaign that is as effective as possible.

While there are a variety of free and paid tools that can help you automate your email marketing, not all of them are created equal. Some services are merely marketplaces where you can find email marketing tools while others provide you with a full suite of CRM and email marketing tools. Moreover, not all of the available tools boast the same features for mass email marketing or segmentation.

That's why it's important to do your research before making a decision. To help you navigate the jungle of options and choose the best digital marketing tool for your needs, we've compiled a list of the top five email marketing tools based on their popularity, reviews, and functionality.

SalesBlink

SalesBlink is a sales outreach tool that takes you from prospecting to outreach to closing at a lightning-fast speed. Using this platform, you can find targeted prospects, launch custom campaigns, and personalize your emails all in one place. Using SalesBlink, it is also possible to see your outreach results. With multi-channel outreach, you can see your response rates increase.

The cold email automation platform lets you find prospects’ business phone numbers and emails from its massive database in the prospecting stage. Plus, email verification is done by the SMTP email-verifier so that you don’t send emails to invalid email addresses. This prevents email bounces, helping you maintain your sender reputation. In the outreach stage, you can launch sequences using any three channels – email, LinkedIn, and phone. It is possible to automate email sequences. Furthermore, you can track opens, clicks, and replies to find out how your campaign is performing. In the closing stage, you can manage prospects and customers with the in-built CRM. Also, scheduling meetings is an easy task with SalesBlink’s online meeting scheduler. You won’t have to go back and forth sending emails to finalize the meeting date and time with the prospect.

MailChimp

The cream of the crop when it comes to email marketing tools. MailChimp is incredibly popular among users who want to create robust and automated email campaigns. Thanks to its popularity, MailChimp offers an extremely robust set of tools for mass email marketing that even amateur marketers can take advantage of. The best part is, with MailChimp you don't need a professional marketing team to help you with your campaigns. They have you covered with all the basics. All you need is a Gmail or Yahoo! account to get started.

The fact that MailChimp's featureset is extremely robust and flexible is what makes it such a popular choice among marketers. Want to send a mass email to your subscribers with a welcome message, a one-off email to generate more leads, or even a Facebook marketing campaign through your e-mail? With MailChimp, you can do all of that and much more. The marketing automation tool allows you to create automated emails that sound natural and are able to replicate your voice.

One of the things that differentiates MailChimp from the rest is how intuitive it is. Anyone can use it without any prior marketing experience. Creating an e-mail campaign is as simple as clicking a few buttons, typing a welcome message, and choosing the kind of e-mail that you want to send – all from a comfortable keyboard. Once you're done, you can preview your mailer to make sure everything looks good and hit that send button to rocket your campaign to your subscribers.

This is one of the reasons why MailChimp is popular. Not only do they have a robust toolset that even beginners can use, but it's also extremely easy to get started with.

Aweber

Aweber is the second most popular tool on this list, and for good reason. Not only does it boast a massive list of highly targeted subscribers, but it also has one of the most advanced and feature-packed email marketing platforms available. Thanks to its popularity, You can find a wide array of e-mails, templates, and themes that you can use to create stylish and effective emails that fit your objectives. Better yet, since 2015, all new users get access to all of Aweser's templates and themes for free.

Aweber's strength is in its powerful automation features. Whether you're a beginner or a seasoned marketer, you'll find all the tools you need to make creating and sending emails fun and effortless.

Thanks to its automation capabilities, you can set up automated campaigns that send a series of emails at pre-determined intervals. For example, you can have the latest products and offers sent to your subscribers whenever new items are added or updated on your website. This way, your subscribers will never miss a sale again!

The real beauty of this feature is how intuitive and easy it is to use. All you need to do is create a sequence and then confirm the dates the emails are going to be sent. That's it! Having this automated process makes sending the same email over and over again a cinch. Plus, you can include other marketing materials like a graphic, product video, or a case study to make your emails more valuable and interesting.

An additional bonus of using automation with Aweser is that you can segment your list based on any criteria you want – like gender, age, location, or list membership. Not only does this allow you to target your audience, but it can also help you track the success of your campaign.

Constant Contact

If you're looking for the most basic and stripped down toolset for creating email campaigns, then you should consider using Constant Contact. The difference between the two is subtle, but it's essential. Besides having one of the most basic and minimalistic user interfaces, Constant Contact doesn't offer a whole lot more than a glorified address book.

However, what it lacks in sophistication, it more than makes up for in ease of use and the fact that it does exactly what you ask of it. You can create and send out a nice, neat email with absolutely no frills – or complexity.

There's also a significant difference in cost between Constant Contact and the rest of the tools on this list. Since it's the simplest and least expensive of the tools on this list, it's ideal for beginners or people who just want to try out email marketing for fun.

HubSpot

HubSpot is the ultimate marketing automation tool for small businesses and marketers who want to get really sophisticated with their email marketing. The difference between HubSpot and the rest of the tools on this list is that it not only offers robust automation features, but it also provides you with a dashboard that keeps a close eye on the performance of your email marketing efforts. Thanks to its strong performance reports and analytics, you can track the results of your email marketing campaign in real-time to identify which tactics are working and which ones need to be tweaked.

This is an important consideration, especially since you'll be sending the same emails over and over again throughout the course of a marketing campaign. Having the ability to track performance and tweak your tactics based on the results is critical for successful email marketing. Not to mention that HubSpot is the only tool on this list that provides you with the option of using both automated and manual outreach methods to grow your email list.

Moreover, HubSpot is designed to be a “marketing operating system,” which means that it can be used to easily set up different campaigns for different products and uses. You can also integrate your email marketing with other marketing platforms like Google Ads, Facebook Ads, and Instagram to create a single, cohesive marketing campaign.