El Salvador Beer Market Performance and Outlook: Ken Research
Ken research
announced its recent distribution on, " El Salvador Beer Market Insights Report 2016". The El Salvadorian beer industry experienced
escalation in 2015, primarily driven by the industry leader La Constancia and
its vigorous circulation network. It has been marking its success since 1903.
The country is renowned for its emerald blue beaches, surf specs and
mountainous volcanic landscapes, winding route past coffee farms, rainforests,
waterfalls and numerous museums which enlightens mind body and soul. Beer
consumption in the country has taken a leap forward in 2016. The foremost
reasons for the same have been attributed to the augmenting spending patters
which have been revised upwards due to rapid economic expansion witnessed in
this American country.
New brands have been launched recently and beer is sold at disposable
prices at super market stores. Taxes on the other hand have been changed
drastically affecting the leading imported beer market's big fishes. The
inflation pressure in the previous year has been minimal, fuelling the beer consumption
by the locals. Online distribution and purchase has been widespread in this
market due to heavy discounts and offers being available. This has promoted
E-commerce throughout the country. Concisely, this research establishes that
during 2015-16, El Salvador beer market recorded outstanding growth, with
discount and mainstream being the most dominant segments. Off-premise accounted
for about 71% market share. It also provides data and analysis
of the performance of both domestic and imported brands and reports on new
product activity in 2016 including an analysis of industry structure, and
reports on company volumes, with the addition of brewer profiles for the major
brewers.
The four most famous leading brands of beer that lead the market
include, Pilsener, Suprema, Golden Light and Regia. La Constancia, a subsidiary
of SABMiller manufactures most of these.
SABMiller is an English beverage MNC. Its brands include Fosters, Miller etc.
The beer market in the country has few other active players. The biggest
competition is given by Cadejo Brewing Company which is the second major
producer of craft beer, La Roja, La Negra, Guapa, La Mera Belga are manufactured
by Cadejo. Other international brands such as Heineken,
Baltika or Corona are offered in the beer market, but also distributed by the
subsidiaries mentioned above. The demand for beer is seen by both legal and
under aged consumers.
It has been observed that due to increasing purchasing power capacity
people are drifting away from discounted beers to mainstream quality beers. The traditional retain channel still
accounts for two-third of the distribution channel while the off-premise
channel is coming up and captures one-third of the network. The off-premise
channel will soon overcome. Increasing interest of local families to start
independent breweries has increased ardour of young adults towards beer beverages.
Locals have started many craft brew bars and a farm-to-roaster networking
business called Finca Coffees. Nevertheless,
their new daily passion is bringing craft brewed beer to the Salvadoran masses,
in the form of El Salvador’s first ever microbrewery. This has been called as
the massive Brew Revolution. The demand is igniting so fast that the competition in this industry
is fast taking pace upwards. These microbreweries portrait unique flavourful and spirit of El Salvador.
All Brew beers are made with pure water, malted barley, American Hops and
brewers yeast but never cheap adjuncts like corn or rice.
Key Factors Discussed in the Report:
Global
beer industry
El
Salvadorian beer market size
European
beer industry
Global
Alcoholic Beverages Market research report
Europe
Alcoholic beverages Market research
Anti
alcohol beer marketing industry El Salvadorian
El
Salvadorian beer Market revenue
El
Salvadorian Alcoholic beverages Industry
El
Salvadorian beer Consumption
Beer
Exports Value El Salvadorian
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Ken Research
Ankur Gupta, Head Marketing &
Communications
+91-124-4230204
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